Today, Soulsight Branding Agency, announced the acquisition of Freshmade, an award-winning brand and package design agency that specializes in CPG food brands. The deal expands Soulsight’s capabilities with Freshmade’s in-house photography studio and video capabilities. Soulsight is a Bruin Capital Holding.
Freshmade’s photo studio, based in Deerfield Beach, Florida, is equipped with a commercial kitchen and multi-bay setup and is operated by award-winning photographers and food and beverage stylists. This offering provides Soulsight’s clients with the ability to experiment early with bespoke photography for early rounds of creative concepts as well as consumer testing.
Freshmade offers video capabilities including storyboarding, animation, and stop-motion. This dynamic content will further enable Soulsight to meet consumers’ expectations of brand storytelling in today’s digital world.
“We’re excited to bring Freshmade on board as a division of Soulsight,” said Jim Pietruszynski, Soulsight CEO. “Their work in fresh food, emerging, and e-comm brands complement our experience with Fortune 100 food and beverage clients while their distinct capabilities bolster our ability to connect with consumers and build emotive brands that move.”
While Freshmade will operate as a division of Soulsight, with CEO David Edmundson reporting to Soulsight CEO Jim Pietruszynski, the acquisition will unite the agencies’ shared and distinct capabilities under the Soulsight umbrella, offering clients a stronger and more comprehensive service offering.
Soulsight currently partners with dozens of clients spanning Fortune 100 corporations and entrepreneurial start-ups, many of whom represent a who’s who of American staples. It’s best-in-class strategy tools and creative processes have been instrumental in launching new-to-world innovations, product line extensions, and portfolio redesigns for a multitude of brands over the years.
About Soulsight: Soulsight is an award-winning branding agency that specializes in brand renovation, innovation, and activation for iconic and emerging brands. For four years in a row, it has been recognized both locally and nationally as one of the “Best and Brightest Companies to Work For®.” The agency's services range from brand renovation and innovation to brand activation. It uses its propriety S.O.U.L. process to build emotive brands that move—move people, move products, and move culture.
About Freshmade: Freshmade is a design-driven boutique agency focused on modernizing CPG food brands to excel on the shelf and beyond. From strategy to identity, package design to food photography, Freshmade’s world-class creative team builds and evolves brands to be both disruptive and meaningful—iconic brands built for tomorrow and today and designed to sell.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240821561390/en/
Contacts
Scott Novak, Global Head of Communications Bruin Capital
Snovak@bruincptl.com
