Former Google Cloud and Salesforce executive joins Agentive to accelerate enterprise adoption of agentic AI for B2B revenue workflows.

Agentive (beagentive.com), an agentic AI revenue orchestration platform that automates revenue workflows from account selection to personalized outreach, today announced the appointment of David Keene as Co-Founder and Chief Revenue Officer. Keene brings more than 30 years of enterprise technology leadership, with senior roles at Google Cloud, Salesforce, Oracle, and SAP.

Keene’s appointment strengthens Agentive’s founding team alongside CEO Usman Sheikh, founder of xiQ (B2B sales AI) and former SAP VP.

“Agentive redefines enterprise GTM using signal-driven agents across the end-to-end B2B revenue generation processes. We didn’t go looking for a CRO. We went looking for a co-founder who has built, bought, and operated the tools our platform is designed to consolidate and automate,” said Usman Sheikh, Founder and CEO of Agentive. “David has scaled revenue engines at some of the world’s largest enterprise companies. He knows exactly what’s broken in B2B sales, because he’s lived it from the inside. That operator credibility is what makes this appointment different.”

At Google, Keene was a founding member of Google Cloud’s European operations. He previously held senior leadership roles at Salesforce, SAP, and Oracle. Most recently, he served as CMO of Wipro Europe and supported a $62 million Series B as CMO of Speechmatics, a UK-based speech recognition AI company.

Keene holds an Executive MBA from Imperial College London and was named to The Drum Top 100 Global CMOs for 2025.

“I have spent three decades building and buying the tools Agentive consolidates,” said David Keene, Co-Founder and CRO of Agentive. “Most B2B companies stitch together 10 to 15 disconnected solutions to run their GTM motion. It is fragile, expensive, and slow. Agentive is the platform I wish I’d had at Google, Wipro and Salesforce — agents that help teams coach reps, prospect faster, and progress deals, without Frankenstack complexity.”

About Agentive

Agentive is pioneering Agentic Revenue Orchestration, a new category of agentic AI for GTM and revenue automation that helps sellers boost productivity and revenue without added headcount or cost. Specialized AI agents automate core GTM workflows, reducing tool sprawl and manual work. Agentive works with leading enterprises to deliver end-to-end agentic GTM workflows and is headquartered in Silicon Valley.

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Agentive appoints former Google Cloud leader David Keene as co-founder and Chief Revenue Officer to accelerate enterprise adoption of agentic AI for B2B revenue workflows.