Provi, the leading platform that unifies product visibility across beverage alcohol for on-and-off premise retailers, today announced the expansion of its enterprise beverage management platform with the launch of Enterprise Plus, a new subscription tier designed to help national and regional restaurant chains strengthen corporate compliance, standardize purchasing, and gain clearer visibility across complex beverage programs.

“Beverage programs at scale require both flexibility at the local level and consistency at the corporate level,” said Taylor Katzman, Founder and CEO of Provi. “Enterprise Plus helps operators bring those priorities together with greater visibility across markets and clearer alignment on program standards, while reinforcing the distributor relationships that support their day-to-day operations.”

The announcement builds on Provi’s expanding presence within enterprise restaurant groups, where the platform helps centralize beverage management across hundreds of locations. As brands scale nationally, oversight becomes increasingly complex, spanning thousands of distributor relationships, evolving product assortments, and varying regional requirements.

At the same time, operators continue to navigate elevated workforce turnover, which has historically exceeded 70 percent annually, according to the U.S. Bureau of Labor Statistics data cited by the National Restaurant Association, making it more challenging to preserve institutional knowledge and maintain consistent purchasing standards across locations.

Enterprise Plus formalizes and expands Provi’s most advanced enterprise capabilities into a structured subscription model built for multi-unit scale. The platform enables corporate teams to implement order submission guide controls. Operators can implement fully standardized or hybrid models that allow regional flexibility while introducing structured product approval workflows and other mandated parameters. With Provi’s solution, they can also apply case-only or bottle-only rules, establish spend thresholds on individual products, and assign designated approval permissions to ensure accountability within the order submission process.

As restaurant groups look for ways to increase margins within their beverage programs, comprehensive reporting gives enterprise leaders consolidated visibility into buying behavior and program adherence across all markets. This helps beverage teams move from manual oversight to more consistent, data-driven decision making.

Order requests continue to flow through existing local distributor partnerships, preserving established relationships and fulfillment processes. What evolves is the visibility and coordination surrounding those transactions. By bringing order request activity, internal controls, and communication into one centralized platform, Provi creates shared transparency between corporate beverage teams, local operators, and their distributor partners, improving workflow while maintaining the integrity of the three-tier system.

As restaurant groups continue to seek greater operational discipline and technology consolidation, Provi’s expanded enterprise solution positions the company as foundational infrastructure for beverage management at scale, helping chains drive consistency, preserve knowledge, and operate with greater clarity across every location.

To learn more about Provi’s Enterprise Plus solution visit: provi.com/chains

About Provi

Provi is the leading B2B platform that unifies product visibility across beverage alcohol for on- and off-premise retailers. As the most comprehensive platform providing visibility across nearly all of a retailer’s distributors in one place, Provi enables operators to search across portfolios, compare products, and submit order requests while maintaining their existing distributor relationships. Through SevenFifty’s distributor sales tools, Provi also supports distributors with digital portfolio management and sales enablement solutions that enhance engagement with retail and on-premise accounts. Provi is the parent company of SevenFifty Daily, the industry’s leading source of news and analysis for beverage alcohol professionals. Together, Provi and SevenFifty support greater transparency, efficiency, and connection across the three-tier system.

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