Unicharm Corporation (TOKYO: 8113) announced its entry into the Indian pet care market, starting in July 2026. This strategic move aligns with the vision of its pet care business to realize a "Cohesive Society" where humans and pets can live comfortably together. By leveraging the extensive consumer insights and technical expertise accumulated over decades across Japan, North America, and Asia, Unicharm aims to deliver high-quality products and services tailored to the evolving needs of local consumers in India.

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Example of a product to be launched in India - Ezi-Lock Odour Deodorizing Cat Litter

Background of Entry

The pet care market in India is experiencing explosive growth, driven by rising disposable incomes resulting from robust economic growth and the rising trend toward "humanization of pets." Demand is climbing sharply for premium pet food and specialized pet toiletries. The overall market size in India is projected to double by 2030 compared to 2025. Unicharm views India as a vital region to drive international growth. Under its 13th Mid-Term Management Plan launched in 2026, Unicharm positions its pet care business as a key "growth driver". Following its entry into Brazil in May 2026 through the acquisition of Nutrire, a leading Brazilian pet food manufacturer, this move into India further accelerates its global expansion strategy and reinforces its business foundation in promising emerging markets.

About Unicharm’s Pet Care Business

Since entering the pet care business in 1986, Unicharm has grown its global presence to operate across 11 countries and regions. For FY2025, consolidated net sales in the pet care business reached 156.1 billion yen (up 5% year-on-year), serving as a core pillar for the company. By offering a unique total care solution that addresses both "diet" (pet food) and "excretion" (toiletries), Unicharm aims to effectively meet the diverse pet-rearing environments and consumer needs worldwide.

About Unicharm

Under the Corporate Brand Essence "Love Your Possibilities," Unicharm aims to realize a "Cohesive Society" where everyone can be independent and supportive. Operating in over 80 countries and regions worldwide, it provides innovative solutions for baby care, feminine care, wellness care, and pet care.

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