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SEOs Reveal: How Is Image Optimisation Utilised in Improving Organic Rankings?

By: Magic PR

[London, UK] [June, 2022] — Images make up 96% of the Internet’s image traffic, but optimising your images sizes and content can help you rank higher in search results.

Despite this, using Google Images can help connect you with users who are searching for your particular product or service, or simply browsing similar topics.

Optimising images reduces the size of the image itself while also maintaining its high quality, and in turn ensuring your optimal page load time remains below two to three seconds. In doing so, sizing images also improves user experience.

Additionally, creating descriptive and relevant keyword file names for your images allows Google’s crawlers to identify your page. According to Google, adding more context around images can lead to higher quality traffic to your site, thus helping you rank higher up in Google’s search results page.

Speaking of the importance of optimising images, James McGarrie at The Brains, says:

“We have found that image optimisation has proved to be a rewarding optimisation strategy for improving page speed and performance. Google and other search engines value a responsive and efficient website. By optimising the images for page speed and including descriptive text, it is providing additional means to increase rankings and optimisation scores which all correlates to what Google is after for a responsive website. ”

James McGarrie, SEO Strategist, The Brains

About The Brains:

The Brains is a leading digital marketing agency in London, focused on strategies that offer unbeatable ROI and long-term business success. The Brains offers PPC, SEO, content marketing and lead generation services among others.

For more information please contact:

Jonathan Lemer, Director, The Brains
Telephone: 0333 050 7328

About The Brains

The Brains is an award-winning digital marketing agency in London. We offer a full range of digital marketing services designed to help you grow faster online and boost ROI.

Contact The Brains

86-90 Paul Street
London EC2A 4NE
United Kingdom

0333 050 7328


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