Gamma Gaming Group's next-generation betting and casino platform goes live under BCLB licence, delivering a mobile-first, M-Pesa-native experience built for Kenyan players.
-- JuiceBet, an online sports betting and casino platform owned by Gamma Gaming Group Ltd and fully licensed by Kenya's Betting Control and Licensing Board (BCLB), has officially launched in the Kenyan market. Built on a mobile-first foundation and powered by Sportingtech's industry-leading technology infrastructure, JuiceBet is designed from the ground up for Kenya's digitally connected, mobile-native betting audience.
The launch is the first phase of a broader expansion strategy across sub-Saharan Africa, with additional markets already in development. Kenya — widely regarded as the continent's most established and innovative betting market — serves as the foundation for this continental rollout.
Built for the Kenyan Player
JuiceBet offers a comprehensive sports betting and casino experience, fully optimized for mobile. The sportsbook covers thousands of events annually — from the English Premier League and UEFA Champions League to the Africa Cup of Nations, local Kenyan leagues, basketball, tennis, and esports. Boosted odds on selected events add an extra edge for sports bettors.
The casino leads with crash-style games that have become a defining category for Kenyan players — Aviator, Aviatrix, and JetX — backed by a library of over 10,000 slots, table games, and live dealer options. A full cashout feature gives players control over their bets in real time.
M-Pesa is at the centre of the payment experience. Deposits and withdrawals are processed instantly via mobile — because for Kenyan players, M-Pesa isn't just a payment option, it's the default. JuiceBet is built around that reality.
Promotions That Actually Give Back
JuiceBet's flagship promotion, "Juicy Mondays", returns up to 10% cashback on net losses from the previous week — credited every Monday, no complicated hoops to jump through. The idea is simple: whatever the week brought, JuiceBet puts something back in your pocket.
Additional offers include welcome bonuses on first deposits, regular odds boosts on sporting events, and ongoing seasonal campaigns. All terms are clearly stated — straightforward wagering requirements and eligibility criteria with no misleading small print.
Local Roots, Continental Ambition
Kenya is just the beginning. JuiceBet enters the market with a clear pan-African strategy — positioning Nairobi as its launchpad into one of the world's fastest-growing betting regions. As the Silicon Savanna and Africa's technology hub, Nairobi offers the ideal environment for a next-generation digital betting platform to establish itself before scaling continent-wide.
The 2026 FIFA World Cup is a key milestone on that roadmap — a once-in-a-generation activation opportunity that JuiceBet intends to capitalise on fully as it builds its presence across the region.
Responsible Gaming
JuiceBet operates under a BCLB licence and treats responsible gaming as a core operating principle. The platform is available to users aged 18 and above, incorporates responsible gaming guidance throughout the player journey, and actively encourages players to engage with betting as entertainment.
About JuiceBet
JuiceBet is a next-generation online sports betting and casino platform operated by Gamma Gaming Group Ltd, licensed by Kenya's Betting Control and Licensing Board (BCLB). Built for Africa's mobile-first bettor — combining a full sportsbook, crash games, casino entertainment, and instant M-Pesa payments in one seamless platform. Visit juicebet.co.ke.
Contact Info:
Name: Michelle Mburu
Email: Send Email
Organization: JuiceBet Communications
Website: http://juicebet.co.ke
Release ID: 89190104
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