What Happened?
Shares of beverage company Zevia (NYSE: ZVIA) jumped 0.4% in the afternoon session after positive sentiment in the beverage sector grew as a major competitor reported strong earnings and the company itself pointed to a promising sales forecast.
Food and beverage giant PepsiCo reported better-than-expected quarterly earnings, with adjusted earnings of $1.61 per share, which beat expectations. This news may have lifted investor spirits across the industry. Adding to the optimism, Zevia had previously noted strong sales performance, with a 12.3% increase in total sales to $40.8 million, driven by volume growth. The company's forecast for the first quarter of 2026 also showed promising growth, with sales projected to increase between 5.2% and 10.5%.
After the initial pop the shares cooled down to $1.19, down 0.4% from previous close.
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What Is The Market Telling Us
Zevia’s shares are extremely volatile and have had 30 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.
The previous big move we wrote about was 24 days ago when the stock gained 6.4% on the news that the company announced a multi-year partnership with global superstar Cardi B, who also became a shareholder and brand ambassador.
Under the agreement, the Grammy-winning artist was set to help guide Zevia's cultural strategy and creative direction. The collaboration also involved Cardi B participating in the development of new products and flavors. The partnership began with Zevia sponsoring Cardi B's 'Little Miss Drama Tour.' A larger campaign was planned for the summer of 2026, which was expected to include commercials, social media content, and in-person appearances to boost the brand's visibility during the peak beverage season.
Zevia is down 41% since the beginning of the year, and at $1.19 per share, it is trading 67.4% below its 52-week high of $3.64 from June 2025. Investors who bought $1,000 worth of Zevia’s shares at the IPO in July 2021 would now be looking at an investment worth $86.81.
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