The competitive landscape of the calcium supplement industry in Japan is quickly expanding, owing to an aging population, increased health consciousness, and a growing desire for self-care. Leading companies in the Japan calcium supplement industry include Eisai, Morinaga Milk Industry, UNIMAT RIKEN, ORIHIRO, Asahi Group, Otsuka, DHC, Bean Stalk Snow, Dainippon Pharmaceutical, and Kobayashi Pharmaceutical.
NEWARK, DE / ACCESS Newswire / February 17, 2025 / The Japan calcium supplement market is projected to grow significantly from USD 185.5 million in 2025 to USD 482.2 million by 2035, reflecting a compound annual growth rate (CAGR) of 9.7% over the forecast period. The increasing demand for calcium supplements in the healthcare and pharmaceutical sectors is a primary factor fueling this growth. By 2035, these sectors are expected to account for over 60% of total market consumption.
Growing awareness about osteoporosis, dietary deficiencies, and the benefits of calcium intake is driving market expansion. Furthermore, the rising preference for organic and plant-based calcium supplements, driven by sustainability concerns, is influencing consumer choices.
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Key Highlights:
People are suffering from various lifestyle ailments due to growing urbanization and, as a result, a rise in sedentary lifestyles. This has resulted in many individuals suffering from dietary deficiencies, particularly calcium inadequacy, with women being the most affected. As a result of this circumstance, sales of calcium supplements have increased, and consumers have begun to consume more of them.
Calcium insufficiency is a prevalent problem among older people. Bone problems such as osteoporosis grow more frequent as people age. Health specialists recommend calcium supplements to safeguard their bone health. As a result of individuals' rising need for calcium supplements, the industry has grown considerably in Japan.
Consumption Analysis of Calcium Supplement in Japan:
Health supplement companies now have the chance to reach a larger audience and increase their online presence, owing to the trend toward eCommerce. Furthermore, there is an increased emphasis on wellbeing and self-care. In uncertain times, many resorted to supplements as a self-care strategy to keep things regular.
Supplements containing calcium, particularly, are becoming increasingly well-liked as a convenient option for keeping strong bones. At present, individuals learn more about the science underlying the body's need for calcium and its potential advantages in maintaining the health of the heart, muscles, and neurons. As a result, the use of calcium supplement in Japan is anticipated to increase in the coming years.
As the demand for cruelty-free products rises, people started shifting from animal-based proteins to plant-based supplement items. Moreover, the body digests and absorbs vitamins and minerals from plants far more efficiently than synthetic sources.
Manufacturers are increasingly focusing to innovative technologies that offer targeted products domestically. Consequently, a growing number of people are using herbal remedies and supplements. Additionally, businesses are drawn to providing clean-label products to cater to their clientele's changing preferences.
Key Takeaways from Market Study
The Japan calcium supplement market is projected to grow from USD 185.5 million in 2025 to USD 482.2 million by 2035, with a CAGR of 9.7%.
The healthcare and pharmaceutical sectors will contribute to over 60% of total market consumption by 2035.
Rising osteoporosis cases and dietary deficiencies among Japan's aging population are fueling market demand.
Organic and plant-based calcium supplements are gaining traction due to sustainability concerns and improved absorption capabilities.
Government health initiatives and awareness campaigns are boosting consumer adoption of calcium supplements.
"According to market analysts, the introduction of plant-based calcium sources, such as algae-derived calcium, has significantly influenced consumer preferences. Sustainability and bioavailability are becoming essential purchasing factors, prompting manufacturers to innovate their product offerings. Furthermore, the rise of e-commerce and digital health platforms is making supplements more accessible to consumers, further driving market growth." - says Nandini Roy Choudhury, Client Partner at Future Market Insights.
Calcium Supplements: A Key Player in Japan's Nutritional Healthcare
Calcium supplements are widely used across various sectors, including healthcare, pharmaceuticals, and dietary nutrition. These supplements help prevent osteoporosis, improve bone density, and support overall well-being. With Japan's aging population facing an increasing risk of calcium deficiency, supplements play a crucial role in maintaining optimal health.
The growing demand for plant-based and organic calcium sources is reshaping the market. Algae-derived calcium, fortified food products, and chewable supplements are becoming popular alternatives to traditional calcium carbonate and calcium citrate formulations. Additionally, technological advancements in supplement delivery systems, such as nano-calcium particles, are enhancing absorption rates, making them more effective for consumers.
Category-wise Insights:
Soft Gel Pills are the Next Big Thing in Japan's Calcium Supplement Industry
Attributes |
Details |
Form |
Soft Gel Pills |
Industry Share in 2023 |
49.8% |
The soft gel pill segment is anticipated to expand considerably, accounting for 49.8% of the total in 2023. Due to their easy swallowing and suitability for oil- and fat-soluble formulations, soft gel tablets now dominate the industry share.
People with dietary restrictions now have additional options for vitamins, minerals, and supplements, owing to the addition of carrageenan in vegetarian and vegan encapsulations.
Soft gel pills are easier to carry and swallow, making them the perfect choice to dominate the landscape of calcium supplement in Japan.
Male Population Primarily Propels the Demand Calcium Supplement in Japan
Attributes |
Details |
End Use |
Men |
Industry Share in 2023 |
39.5% |
Men's supplement consumption is predicted to capture a 39.5% industry share in 2023.
Sales of calcium supplement in Japan are predicted to grow significantly due to men's growing health consciousness and gym lifestyle.
One of the important target markets for producers of supplements for bone and joint health is the male population.
Since these supplements target a specific area of the body and provide health advantages, customers are willing to pay a premium for them to maintain a healthy lifestyle and prevent age-related bone problems, especially in later life.
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Regional Outlook: A Strong Market Presence in Japan
The Japan calcium supplement market is regionally segmented, with major demand concentrated in urban centers such as Tokyo, Osaka, and Yokohama. These metropolitan areas have a higher population density, increased disposable income, and a greater awareness of nutritional health.
In rural regions, calcium supplement consumption is steadily rising due to improved healthcare accessibility and government-led awareness programs. Moreover, the presence of key market players in Japan has facilitated the local production and distribution of high-quality calcium supplements, catering to diverse consumer needs.
Key Players:
Otsuka Pharmaceutical Co., Ltd.
Shionogi & Co., Ltd.
Ajinomoto Co., Inc.
Meiji Holdings Co., Ltd.
Yakult Honsha Co., Ltd.
Asahi Group Holdings, Ltd.
Suntory Holdings Limited
DHC Corporation
FANCL Corporation
Kracie Holdings, Ltd.
Calcium Supplement in Japan Market Segmentation:
The market is segmented into form, source, end user, and distribution channel.
By Form:
By form, the market is further divided into tablets, capsules, gummies, powder, and liquid.
By Source:
By source, the market is further divided into dairy-based, plant-based, and synthetic.
By End User:
By end user, the market is further divided into adults, children, elderly population, and pregnant women.
By Distribution Channel:
By distribution channel, the market is further divided into pharmacies/drug stores, supermarkets/hypermarkets, online retail, and specialty stores.
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