Annual State of Travel Insurance Report indicates that Gen Z is also the Fastest-Growing Consumer Segment in Travel
Berkshire Hathaway Travel Protection (BHTP), a leading travel insurance provider, found in their 2025 State of Travel Insurance Report (SOTI) that Gen Z is emerging as a key growth area for both travel suppliers and travel insurance providers in 2025 and beyond. The cohort, which has significantly increased both the number of trips taken and the amount spent on travel, is poised to become the fastest-growing consumer segment in travel intent, travel spending, and travel insurance purchases.
According to the study, Gen Z travelers reported that they traveled more in 2024 compared to previous years and intend to travel even more in 2025 – with the exception of taking road trips, which saw a slight decline. Even more notable, the survey indicated that as Gen Z’s travel increases, they are also purchasing more travel insurance to protect their travel investments and plan to further increase these policy purchases in 2025.
"Gen Z is rapidly becoming the next great wave of travelers, eager to explore the world and experience different cultures, which comes with the desire to protect their travel investments," said Dean Sivley, President of BHTP. "As they continue to grow as travel consumers, their appetite for travel, and the protection that accompanies it, will only expand, which is exciting to see.”
Key findings relating to Gen Z travel from the 2025 SOTI report include:
- Intent to purchase travel insurance among Gen Z rose by 24% from 2023 to 2024.
- Gen Z was the only consumer segment surveyed that reported an increase in travel spend YOY, spending an average of more than $11,000 per trip in 2024.
- Gen Z is increasingly looking to destinations in South Asia as some of the preferred places to visit.
- 55% of Gen Z use social media as a key factor in planning their travel.
- Travel for concerts and sporting events is on the rise, with Gen Z being especially active in attending these events; Often these are costly trips, and travel insurance is particularly important in protecting these travel investments.
BHTP’s State of Travel Insurance research has been conducted each fall since 2016 by Polymath Research + Marketing, using independent national panels surveying thousands of consumers on future expectations in travel insurance and travel habits. To determine this recent data, Polymath Research + Marketing analyzed a combination of State of Travel Insurance 2025 surveys from 1,838 travelers of all different earning levels and age groups. A copy of the report is available upon request.
About Berkshire Hathaway Travel Protection
Berkshire Hathaway Travel Protection (BHTP) is a registered trademark and a subsidiary of Berkshire Hathaway Specialty Insurance Company, a leader in specialized casualty and liability insurance. Berkshire Hathaway Specialty Insurance Company provides underwriting and claims administration services for some of the largest distributors of travel insurance in the United States. Created under the Berkshire Hathaway Travel Protection trade name is the ExactCare® line of travel insurance, AirCare® flight, WaveCare®, AdrenalineCare®, LuxuryCare® and other travel-related protections. The AirCare® and ExactCare® products are provided by Berkshire Hathaway Specialty Insurance Company. Visit bhtp.com for more information.
About Polymath Research + Marketing
Polymath Research + Marketing is a full-service market-research and marketing agency that specializes in crafting custom research and content to help organizations reach their business and marketing goals. PRM currently services firms in the insurance, travel, sports, and manufacturing industries, and provides research and content support to several top agencies. To learn more visit www.polymathpower.com.
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Contacts
Media Contact:
Carol Mueller
carol.mueller@bhspecialty.com
