Douyin, Kuaishou, and Taobao Live: New Report Reveals Top E-Commerce Live Streaming Strategies in China - ResearchAndMarkets.com

The "Three Leading Live Streaming e-Commerce Platforms in China and Their Key Strategies" report has been added to ResearchAndMarkets.com's offering.

In recent years, both domestic and international e-commerce giants have recognized the monetization potential of live streaming e-commerce, leading to significant investments in this sector. China has emerged as a global leader in this field, with platforms such as Douyin EC Group (known as TikTok), Kuaishou E-Commerce, and Taobao Live driving innovation and growth.

This report provides an overview of these three major platforms - Douyin EC Group (TikTok), Kuaishou E-Commerce, and Taobao Live - analyzing their operational performance, product and service offerings, and live streaming technologies while exploring their deployment strategies.

Key Topics Covered:

Definition of Live-streaming E-commerce

Douyin EC Group (TikTok): Interest-Based e-Commerce with Cross-Domain Resources

• 2.9 Billion Daily Live Stream Views in 2023
• Stimulating Consumer Interest Through Content and Cross-Domain Resource Utilization
  • Integrating Platforms to Optimize Ad Placement and Influencer Matching
  • Introducing CORE Methodology to Deliver Live Streaming Solutions with Service Providers
  • Small and Medium-Sized Streamers: Key to Driving Operational Growth
• Leveraging Volcano Engine for Greater Live Stream Stability and Performance

Kuaishou E-commerce: Building Trust to Boost Repeat Purchases

• 380 Million Daily Active Users and Nearly 1.2 Trillion RMB GMV in 2023
• Focusing on Trust Building, Product Selection Support, and Traffic Assistance
  • Introducing Programs to Support Merchant Operations and Foster a Safe Live Streaming Environment
  • Launching Agriculture Development Plan and Managed Sales Model
  • Initiating New Merchant Launch Program and Develops Recommendation Systems
• Developing AI Open Platform to Enhance Live Streaming Safety, Quality, and Interaction

Taobao Live: Creating Traffic via Integrated Content and Streaming

• Lower GMV Growth than Peers Due to Top Streamers' Inactivity and Content Gaps
• Content-Driven Live Streaming Focused on Influencers, Shopping Festivals, and Rural Villages
  • Integrating Taobao Live and Guanguang to Create "Content Live Streaming" Model
  • Supporting Celebrity and New Streamers to Promote Shopping Festivals
  • Developing Featured Streaming to Drive Local Economies
• Enhancing Technology for Live Streaming Stability, Precise Recommendations, and Virtual Streamers

Company Coverage Includes:

• Alibaba
• Borgrise
• ByteDance
• Douyin EC Group
• Herborist
• Kuaishou E-Commerce
• Lianwei Digital Technology
• Ocean Engine
• Pinduoduo (PDD)
• Starry
• Taobao
• TikTok
• Volcano Engine

For more information about this report visit https://www.researchandmarkets.com/r/naakbt

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View source version on businesswire.com: https://www.businesswire.com/news/home/20250130975855/en/