Pendam, a California-based jewelry startup, has launched its first-ever collection: a line of symbolic pendants designed to help women feel connected to who they are—and who they’re becoming. Each necklace is inspired by goddess symbols and crafted to serve as a quiet reminder of inner strength, hope, and transformation. The message is simple: this is jewelry made to mean something.
Founded by designer and entrepreneur Gloria B., Pendam was created to offer more than beauty. These pieces are designed to hold meaning—so when women put one on, they feel connected, powerful, and seen. The debut collection is inspired by ancient goddesses and symbols like Gaia, Elpis, and the Phoenix—each one chosen for what she stands for: strength, hope, and the power to rise again.
“Jewelry is personal,” said Gloria, Pendam's founder and CEO. “It’s not just about how it looks. It’s about how it makes you feel. Pendam is here to remind you of who you are, every time you wear it.”
Where Strength Meets Story
Each pendant in the collection tells a story—but more importantly, it helps women tell theirs. These designs are rooted in meaning and made to reflect real moments in their journey.
- Gaia is for the woman who trusts her gut. She’s grounded, wise, and strong even when life shakes her. This piece is a tangible reminder for women to trust their intuition, stand in their power, and stay grounded in moments of self-doubt.
- Elpis is for the woman who chooses light. She holds on to hope, even when things feel dark. She represents unwavering optimism and the guiding light of possibility.
- Phoenix is for the woman who’s starting over. She’s rising from something hard and becoming something new. Phoenix channels the parts of a woman going through renewal and transformation.
Every necklace is made to help women connect to what’s already inside of them. Whether it’s a hard day or a good one, Pendam is there to help them feel steady, strong, and true to themselves as they evolve.
Crafted to Be Everyday Luxury
Pendam necklaces are made to be worn, lived in, and reached for daily. They’re versatile, comfortable, and designed to move with women—whatever the day brings. All pendants are made with high quality metals, thoughtfully chosen for their durability and lasting shine. This is a reflection of the brand’s commitment to quality and empathy in craftsmanship.
Every order arrives in a luxury, gift-ready box, showcasing Pendam’s focus on intimacy and intention. A handwritten note or custom message can be included with the packaging , making each unboxing a personal experience. “We want our pieces to feel like gifts – whether you’re treating yourself or someone you care about,” Gloria noted. This attention to detail – from the versatile adjustable chains to the complimentary gift wrapping and personal notes – reinforces Pendam said: “Our mission to create jewelry that “evolves with you” and celebrates your story at every step.”As Gloria puts it:
“These aren’t just necklaces. They’re wearable affirmations. Reminders. And pieces of you.”
Building a Community of the Inner Goddess
Beyond the jewelry itself, Pendam aims to foster a community of empowered women. “Pendam isn’t just a jewelry brand—it’s a community,” Gloria explains. “We’re here to celebrate you: your journey, your strength, and your unique story.”
By wearing Pendam, they get to join a sisterhood of women who choose meaning over trend, self-connection over noise.
The company’s messaging emphasizes connection and self-definition, especially for women navigating the many roles and identities in their personal and professional lives. This sense of community and shared empowerment is at the core of Pendam’s identity, reflecting Gloria’s vision to honor the wisdom of the past while empowering the women of today.
Future drops will be released in limited quantities, each rooted in symbolism and designed to evolve with every woman. Pendam isn’t about fashion—it’s about purpose. In an era where consumers increasingly seek authenticity and meaning in their purchases, Pendam stands out as a brand that invites women to wear their strength proudly and beautifully.
About Pendam
Pendam is a California-based jewelry brand created by Gloria B., designed to honor the quiet power in every woman. Each piece is handcrafted and inspired by goddess archetypes that represent strength, growth, and renewal. With a focus on meaning and storytelling, Pendam creates jewelry that helps women feel seen, supported, and celebrated. Every necklace is made to be a gift—whether to a woman herself or to someone on her own journey. This is jewelry with soul. Jewelry that speaks without saying a word.
Media Contact
Company Name: Pendam
Contact Person: Gloria
Email: Send Email
Country: United States
Website: https://pendam.com
