"Outside the tent lies the starry sky above the 4,000-meter snow-capped Meili Mountains; inside, a suspenseful script plays via projector..." – Lin Xi, a 26-year-old Shenzhen designer, wrote in the Meili Mountain camping community: 'This is the Gen Z outdoor ritual.'
This boundary-breaking outdoor experience is rapidly reshaping China's 3 trillion RMB outdoor industry. According to the 2025 Sports & Outdoor Consumer Operations White Paper, consumers aged 18-39 consistently account for 70% of sustained growth, while the youth demographic and those 40+ represent an explosive population dividend, indicating immense market expansion potential.
An "Outdoor Revolution," led by youth and middle-aged consumers, has arrived.
As pristine nature collides with the spirit of exploration, a global event poised to reshape the outdoor industry landscape is coming to China!
GOSE 2026 – Global Outdoor Sports & Ecosystem Expo will take place across two cities: May 13-15, 2026 (Shanghai National Exhibition and Convention Center) and June 26-28, 2026 (Shenzhen Futian Convention & Exhibition Center). Centered around the core concept of "Extreme Realm," it will create an immersive industry ecosystem integrating technology, trends, adventure, and lifestyle.
01 The Golden Age – An Industry Wave Propelled by Policy and Consumption
As China's outdoor industry surges towards its 3 trillion RMB scale in 2025, Shanghai emerges as the epicenter:
Consumption Hub: East China's high-net-worth consumers contribute 36% of national outdoor spending; the "#ShanghaiOutdoor" topic on Xiaohongshu (Little Red Book) boasts over 1.5 billion views.
Trend Epicenter: Asia's sportswear and outdoor trends debut here; Gen Z is redefining urban aesthetics by pairing yoga pants with hiking jackets.
Cross-Border Nexus: Leveraging the China International Import Expo (CIIE) ecosystem, North American boutiques and Southeast Asian e-commerce platforms source "Made with Chinese Innovation" directly here.
Synergistic Policy Support: Shanghai's "AI+Bike" infrastructure lands in Pudong; Zhejiang's "Zhejiang Trail Circuit" integrates into the Yangtze River Delta 1-hour economic circle. GOSE Shanghai is the key to unlocking incremental markets.
The Shanghai event features expansive exhibition space. Nearly 30,000 sqm will host 200+ exhibitors, comprehensively covering the entire outdoor industry chain. Outdoors is no longer just extreme challenge; it's a trendy lifestyle embraced by all!
02 Product Matrix: Five "Extreme Realm" Scenarios Defining the Future of Outdoors
Cross-Border Hub with Global Reach | Targeted Procurement by Overseas Buyer Delegations
Leveraging Shanghai's advantage as an international hub, GOSE facilitates both traditional export transformation and emerging brand globalization, empowering brands to expand their overseas footprint. Capitalizing on Shanghai's status as a global procurement hub and the mature resources of CIIE, GOSE will organize targeted procurement sessions for core overseas buyer delegations from North America, Europe, and Southeast Asia, building crucial bridges connecting exhibitors with international markets.
03 GOSE 2026: Immersive Concurrent Events Igniting Industry Focus
"We don't want a shelf-style exhibition; we aim to create the 'Universal Studios' of the outdoor industry." – Curatorial Team unveils three core experiences:
「Extreme Realm · Intelligence Convergence」Industry Frontier Forum:
Cross-Border Globalization Summit (Shanghai): Leveraging Shanghai's international platform and cross-border e-commerce strengths, inviting platform sellers and brand owners to share globalization strategies and connect with overseas procurement resources.
「Trend Play · Experience」Immersive Battlefield:
"Wild Exploration · Campsite" Immersive Zone: Simulated alpine and forest camping scenarios offering tent pitching tutorials and wilderness cooking guidance. Visitors can participate in "Starry Sky Camp" sharing sessions and exchange adventure stories with outdoor influencers.
「Pinnacle · Competition」Global Outdoor Sports Festival:
"Domain Star" Sportswear Design Contest: Open to apparel and accessory brands within the Extreme Realm · Trend Domain sector, awarding prizes for Best Functional Design and Best Trendsetting Style. Winning designs will be showcased in the finale runway show.
Water Sports Carnival: Featuring paddleboard races, kayak relays, and fun challenge courses.
04 Why Bet on GOSE Shanghai? – Six Strategic Advantages
Full Industry Chain Flagship: 30,000 sqm at the National Exhibition and Convention Center hosts 200+ exhibitors covering the complete "Equipment-Tech-Trend" chain.
Cross-Border Express Lane: Leverages Shanghai's status as an international procurement hub + CIIE resources to organize targeted procurement sessions for core buyer delegations from North America/Europe/Southeast Asia.
Private Traffic Powerhouse: A dedicated 150-person service team precisely screens 40,000 potential buyers, boosting supply-demand matching efficiency by 300%.
Media Amplification Matrix: Achieves 260+ average daily registration growth; a comprehensive media matrix secures 70,000+ pre-registered visitors.
Policy Resonance Initiative: Aligns with Shanghai's "AI+Outdoor" infrastructure projects, offering priority access to government procurement lists.
Scenario Conversion Loop: B2B procurement systems integrated into experience zones allow exhibitors real-time tracking of customer intent.
As the neon lights of Lujiazui reflect on biodegradable tents, and the breeze of the Bund flows through sensors on smart trekking poles – In the ultimate tranquility of nature, with hearts yearning to explore, we converge for this defining rendezvous of our era.
Media Contact
Company Name: Shanghai Aowei Exhibition Services Co., Ltd.
Contact Person: Naeco
Email: Send Email
City: Shanghai
Country: China
Website: https://goseexpo.cn/
