-- YoungLong, a leading Korean K-healthcare brand, has officially launched on TikTok Shop Malaysia in June, following its successful debut on TikTok Shop Singapore in April. The expansion marks another milestone in the company's strategy to strengthen its distribution network across Southeast Asia and accelerate global growth through localized e-commerce platforms.
The Malaysia launch reflects YoungLong's long-term strategy to expand into high-growth markets where both health supplement demand and content-driven commerce continue to rise. According to global market research firm Euromonitor, Malaysia's vitamin and dietary supplement market grew by approximately 62%, increasing from MYR 3.48 billion in 2019 to MYR 5.63 billion in 2024. Meanwhile, an Ipsos Malaysia survey found that TikTok Shop usage among Malaysian consumers increased from 35% in 2023 to 43% in 2024, underscoring the rapid adoption of social commerce across the country.
Recognizing these trends, YoungLong plans to position TikTok Shop as one of its key sales channels in Malaysia while strengthening brand awareness and improving product accessibility for local consumers.
The company has steadily expanded its international sales network through Shopee, its Shopify-powered global website, TikTok Shop Singapore, and now TikTok Shop Malaysia, implementing localized distribution strategies tailored to each market. YoungLong is also preparing to launch on Amazon, further expanding its global distribution network and making its pharmacist-developed health supplements available to more consumers worldwide.
Beyond online retail, YoungLong has actively engaged with international consumers through offline experiences. In June, the company participated in the Busan B-Beauty Pop-up Store, held alongside the BTS concert festivities, where it introduced its products to visitors from around the world. The event drew strong interest from international tourists visiting Korea, providing another opportunity for YoungLong to showcase its brand and products to a global audience.
Domestically, the company continues to demonstrate strong momentum. YoungLong YeastBiotics Sensitive, the brand's flagship probiotic, sold out its one-month package within approximately 10 minutes during its debut broadcast on CJ OnStyle Home Shopping, while YoungLong's official Naver Smart Store has surpassed 120,000 followers, reflecting strong consumer confidence and growing brand loyalty.
A YoungLong representative said, "Southeast Asia is one of the most promising regions for both K-healthcare products and content-driven commerce. Through market-specific distribution strategies, we will continue strengthening our competitiveness in Malaysia and other global markets while expanding opportunities for consumers worldwide to experience YoungLong's products."
Contact Info:
Name: Taehyeok Kwon
Email: Send Email
Organization: YoungLong
Website: https://younglong.ai
Release ID: 89197991
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