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Sammons Financial Group Advances Digital Transformation Initiatives with iPipeline

Automation Leverages Next-Gen e-App, Expanded Medical Questions for Non-Fluid Underwriting, and Policy Exchanges

iPipeline® – a leading provider of no code / low code cloud-based software solutions for the life insurance and financial services industry, today announced Sammons Financial Group, parent company to Midland National and North American company, advanced its digital transformation initiatives while paramedical exam offices were shut down during the height of the pandemic by extending the capabilities of iGO® e-App with several unique product features to streamline non-fluid underwriting and provide distribution partners expanded options and flexibility. Sammons Financial Group’s best practices approach for the use of e-App has resulted in their agent adoption rate increasing from 56% to 75% during 2020. *

“Sammons Financial Group is a great example of how iGO e-App is enabling carriers across the U.S. to effectively achieve digital transformation initiatives. By implementing unique product features, they have managed to circumvent the collection of fluids by expanding the medical questions within the e-App workflow. This is accelerating how they do business by eliminating the paramedical exam while making the purchase of life insurance more palatable for their clients,” said Larry Berran, CEO, iPipeline. “The industry is working its way through the challenges being presented in the current contactless selling environment. iPipeline is pleased to be working with Sammons on finding innovative ways to increase their speed to market while serving the financial needs of the families seeking their products.”

“I am thrilled to see our digital transformation roadmap come to life and distribution partner e-App adoption surge to 75%, particularly in a challenging year like 2020. The ability to streamline how our distribution partners submit business to us has enabled Sammons Financial Group to address market demand for a variety of our products and ensure our customers do not experience delays in satisfying their traditional needs,” said Neil Berns, Vice President and Chief Strategy Officer, Sammons Financial Group. “We’ve also worked with iPipeline to modify our iGO workflow by expanding medical questions to execute non-fluid underwriting in instances where it wasn’t previously available, making it easier for distribution partners to serve their clients in a substantially better way.”

To learn how you can implement iPipeline’s innovations to automate how your products are sold and processed, contact or call 1-800-758-0824, option 2.

About Sammons® Financial Group, Inc.

The companies of Sammons® Financial Group, Inc. help families and businesses protect their future to enjoy life’s moments today. A subsidiary of Sammons Enterprises, Inc., Sammons Financial Group is privately owned with member companies that are among the most enduring and stable in the financial services industry. Our companies include Midland National® Life Insurance Company (including Sammons® Corporate Markets); North American Company for Life and Health Insurance®; and Sammons Institutional Group® (including Midland Retirement Distributors® and Sammons Retirement Solutions®). Together, we offer today’s most sought-after life insurance, annuity, and retirement planning products. Sammons Financial Group: With You for Every Moment®.

About iPipeline

iPipeline is a leading provider of no code / low code, cloud-based software solutions for the life insurance and financial services industry. Through our SSG Digital, end-to-end platform, we accelerate and simplify sales, compliance, operations, and support. We provide process automation and seamless integration between every participant in our ecosystem including carriers, agents, general agencies, advisors, broker-dealers, RIAs, banks, securities/mutual fund firms, and their consumers on a global basis. Our innovative solutions include pre-sales support, new business and underwriting, policy administration, point-of-sale execution of applications, post-sale support, data analysis, reporting, user-driven configuration, consumer delivery and self-service, and agency and firm management.

iPipeline’s platform is used by approximately 450 carriers and fund companies, 1,400 distributors and financial institutions, and their agents and licensed advisors in a cloud-based environment. With headquarters in Exton, Pennsylvania, iPipeline has locations in Boston, Bromley (UK), Burlington (Canada), Cheltenham (UK), Dallas, Davidson, Fort Lauderdale, Huntersville, Ontario (CA), Philadelphia, Pleasanton, and Salt Lake City. Visit

*Source: Internal NBUW reporting


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