Funding positions Overfuel to redefine digital performance standards for dealerships across automotive, powersports, RV and beyond

Overfuel, the high-performance website platform built to drive dealership sales dominance, today announced a strategic growth investment from Recurring Capital Partners, a premier investor in software companies. The investment will accelerate AI-driven product innovation, fuel strategic acquisitions, and strengthen a leadership team built to scale.

Overfuel has already demonstrated its momentum, with revenue growing more than 400% over the past two years as dealerships increasingly adopt its platform to drive measurable sales impact.

As part of this growth phase, Overfuel has appointed industry veteran Jamie Kent as Chief Strategy Officer to lead OEM partnerships, M&A strategy, and long-term growth initiatives.

“Overfuel has built a scalable foundation serving some of the most recognizable brands in automotive and adjacent markets,” said Alex Griffis, President of Overfuel. “Partnering with Recurring Capital accelerates our roadmap, enhances dealer performance, and opens new strategic opportunities. Adding Jamie to our leadership team amplifies that mission—his track record in scaling enterprise dealership platforms is unmatched.”

Kent brings nearly 20 years of strategic experience in automotive software and digital retail. He previously served in executive leadership positions with industry-leading technology solutions including ClickMotive, Dealertrack, and Shift Digital. His addition to Overfuel’s leadership team adds extensive experience and knowledge around the complex automotive digital solutions ecosystem, OEM programs, and emerging technologies.

“Overfuel’s technology and execution are raising the bar for dealership website performance,” said Jamie Kent, Chief Strategy Officer. “With AI rapidly reshaping the digital landscape, Overfuel is uniquely positioned to deliver transformative value to dealers, OEMs, and strategic partners.”

“Overfuel is exactly the kind of high-growth, capital efficient, vertical-focused company we’re excited to support—led by a proven management team,” said Bradley McBride, Managing Director at Recurring Capital Partners. “We look forward to fueling their continued success.”

About Overfuel

Overfuel is building what comes after websites: intelligent, AI-powered experiences for the post-SEO era. Powered by our proprietary Ignition AI, every search understands shopper intent and every site adapts in real time, serving the most relevant inventory and content first. Our first-party analytics uncover insights traditional tools miss, while our modern tech stack ensures unmatched speed and conversion.

About Recurring Capital Partners

Recurring Capital Partners provides flexible growth capital to capital efficient software businesses. With a focus on technology-driven companies, the firm partners with management teams to support long-term growth while minimizing equity dilution.

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