New AI capabilities help users engage audiences with more personalized, dynamic digital signage content.
With digital displays having the power to capture more views than static displays, the stakes are high for organizations to implement digital signage effectively. BrightSign, the provider of the most advanced, capable, and trusted digital media players and operating system, today announced new toolkits that give partners and end users the capability to optimize digital signage workflows with artificial intelligence (AI) insights, helping them achieve unprecedented levels of interactivity, personalization, and efficiency.
On display at InfoComm 2025 (booth #1100) in Orlando, FL from June 11-13, the new toolkits make it easier to run AI applications at the edge via BrightSign players. For those using brightAuthor connected, we’ll showcase how the platform now supports AI to enhance content performance and audience engagement. This real-world activation uses AI to detect activity in front of the display — capturing user interest in real time and dynamically transforming content to deliver maximum impact for businesses. BrightSign booth visitors can also witness an integration with Quividi, a leader in audience measurement and shopper engagement for DOOH, to see how Quividi’s platform alongside BrightSign players optimizes AI to help retailers seamlessly measure engagement and create more tailored digital campaigns. These new toolkits are also available to CMS partners, enabling broader access to intelligent content optimization at the edge. Bright Alliance Elite partner, Poppulo, will demonstrate these capabilities in its booth.
“From real-time content that responds to changing weather and traffic patterns to tailor-made visuals that engage audiences on the spot, AI has tremendous potential to transform the way organizations engage with their audiences,” said Steve Durkee, CEO of BrightSign. “Accessible across a range of players, our AI offerings respond to customers’ need for a solution that takes their customer experience to the next level.”
An integrated Neural Processing Unit (NPU) enables BrightSign players to run powerful AI applications without compromising on performance. Users can blend AI insights with video or graphics for enhanced engagement and easily deliver content. By delivering AI-ready players and toolkits that unlock the true potential of AI at the edge across BrightSign players and software, BrightSign empowers partners and end users to create immersive, personalized digital experiences with on-device intelligence.
“With in-store retail media experiencing strong growth, retailers need easy access to high-trust audience metrics and real-time shopper engagement insights to effectively unlock alternative and incremental revenue streams,” said Olivier Duizabo, President of Quividi. “We’re proud to partner with BrightSign to bring AI to the edge, enabling granular audience analytics for every campaign played on in-store screens, along with enhanced monetization and shopper engagement capabilities. Best of all, BrightSign’s platform makes it incredibly easy and fast to move from concept to deployment and scale our solutions across large retail media networks.”
BrightSign has also launched three new Series 6 digital signage solutions. The XD6 and HD6 digital media players and the XS6 system-on-a-chip technology will debut at InfoComm alongside new displays running the trusted BrightSignOS™.
The three new Series 6 solutions represent purposeful and incremental capability upgrades over their predecessors delivering eye-catching 4K 60Hz video with vibrant 10-bit HDR support. The BrightSign XS6 elevates our all-in-one system-on-a-chip (SoC) solution for the next era of digital signage. It offers the unmatched flexibility of being directly embedded into BrightSign Built-In partner commercial-grade displays with BrightSignOS integration.
The HD6 provides impressive HD graphics, while the XD6 deploys immersive 4K graphics for higher-quality, impactful HTML presentations. Furthermore, the XD6 leverages the flexibility of Power over Ethernet (PoE+) to deploy creative and high-performance installations anywhere.
Series 6 was designed to meet the industry’s demand for richer, more vivid content as organizations seek to attract, engage, and captivate audiences. Simultaneously, these new solutions give customers and end users the ultimate choice and flexibility of digital signage form factors, allowing for easy-to-deploy, creative, and innovative displays fit for almost any use case.
Additional BrightSign booth highlights include:
- LG BrightSign Displays: Following a launch in early 2025, BrightSign will feature new LG 49″, 55″, and 65″ UV5N series models. These unique displays run BrightSignOS on LG’s embedded SoC multi-core processor and can be used with a variety of BrightSign CMS partner solutions.
- Five-Year Warranty: Beginning January 1, 2025, all newly purchased and registered Series 5 and beyond media players now include a standard 5-year warranty. The BrightSign Warranty Program delivers unparalleled confidence in the reliability of BrightSign players: https://www.brightsign.biz/brightsign-players/warranty/.
For more information, please visit: https://www.brightsign.biz/infocomm-pro-av-event/.
About BrightSign
BrightSign LLC, the global market leader in digital signage media players, is headquartered in San Jose, California, with offices in Europe and Asia. BrightSign manufactures media players and provides free software and networking solutions for the commercial digital signage market worldwide, serving all vertical segments of the digital signage marketplace. From entry-level BrightSign LS players to BrightSign XC players offering state-of-the-art technology and unsurpassed performance, BrightSign’s products are known for their signature reliability, affordability, ease-of-use, and market-leading technology. For more information, visit BrightSign.
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