Advisors at leading U.S. wealth firm LPL Financial now enjoy low prices, vast selection, and a trusted shopping experience from Amazon Business

Amazon Business offers LPL Financial a global logistics network with hundreds of thousands of suppliers, streamlining purchasing and providing a flexible supply chain with fast delivery

Smart analytics and integrations from Amazon Business help investment professionals buy better, saving time and money

Amazon (NASDAQ: AMZN) today announced that LPL Financial has expanded its use of Amazon Business, the company’s online business-to-business store, to its financial advisors nationwide for their key business purchasing needs. LPL Financial is a leading wealth management firm in the U.S., supporting over 29,000 financial advisors and the wealth management practices of approximately 1,200 financial institutions.

Amazon Business makes business purchasing simpler by offering the same easy-to-use experience customers know and love from Amazon. Since launching in the U.S. in 2015, Amazon Business has empowered organizations of all sizes through vast selection, competitive pricing, and a convenient shopping experience. Amazon Business drives over $35 billion in annualized gross sales, and has more than eight million customers worldwide, including 97 of the Fortune 100, 66 of the FTSE 100, and 38 of the DAX-40 companies.

With Amazon Business, LPL Financial now has a single business purchasing solution for their advisor offices across the country. Advisors are able to purchase key items to meet their business needs – including everything from office supplies to janitorial equipment and office beverages – utilizing a wide range of suppliers, all delivered quickly and reliably to support their offices.

“This relationship with Amazon Business is a great example of how LPL can bring its scale to support our independent advisor community,” said Kimberly Sanders, Head of Business Solutions at LPL Financial. “It provides a simpler, more cost-effective way to purchase everything from IT equipment to the office essentials needed to enhance their client experience.”

Whether it's a small startup looking to streamline its purchasing process or a large organization seeking to optimize its global supply chain, Amazon Business offers scalable solutions that can be tailored to meet specific business requirements.

The Familiar Amazon Shopping Experience

Amazon Business tailors the best of Amazon to meet business customers' needs. It helps organizations streamline purchasing with access to hundreds of millions of products, competitive business-only pricing, and fast, flexible, reliable delivery.

Amazon Business also offers organization-ready features that deliver immediate operational value, like multi-user accounts, custom approval workflows, tax-exempt purchasing, and consolidated invoicing. Its ability to simplify receiving operations by consolidating shipments reduces interruptions and creates more predictable inventory management.

“Financial services firms like LPL Financial run on precision and trust — and their procurement operations should too. Amazon Business delivers a streamlined experience that empowers advisor offices to get what they need, when they need it, all through a familiar and scalable product,” said Brenda Spoonemore, Vice President at Amazon Business.

Unique Value Meets Global Scale

Amazon Business delivers unique value through a combination of innovation, global reach, and customer obsession that's unmatched in business procurement. The product isn't just adapting consumer solutions for business needs—it’s fundamentally reimagining business purchasing for the digital age. For large companies like LPL Financial, this means accessing a vast selection of suppliers through a single, streamlined interface that maintains necessary oversight. This technology provides tools that enable large organizations to maintain control and visibility across their procurement processes, even as their workforce rapidly expands and diversifies.

The Business Prime membership enhances this value proposition by offering organizations access to fast, free shipping on millions of items, along with powerful analytics and spending controls that optimize the management of decentralized purchasing.

Innovation-Driven Solutions

Amazon Business also leverages cutting-edge technology to transform business buying from a routine administrative task into a strategic advantage. Innovation is in Amazon Business's DNA – it constantly iterates and evolves its AI capabilities to stay ahead of business needs. This isn't about incremental improvements – it's about fundamentally transforming how businesses buy, leveraging cutting-edge technology to make procurement simpler, smarter, and more efficient.

Amazon Business applies the same state-of-the-art AI and machine learning models that power the familiar Amazon shopping experience to business procurement challenges. This includes offering customers sophisticated, intuitive AI-powered data analytics tools to streamline their business buying experience and save their organizations time and money.

Other innovations, like Guided Buying, help organizations align purchases with their goals, allowing them to set preferences for products, suppliers, and businesses, ensuring purchasing decisions support company initiatives.

About Amazon Business

Amazon Business makes business buying simpler by offering the same easy-to-use experience customers know and love from Amazon. Since launching in the U.S. in 2015, Amazon Business has empowered businesses of all sizes through unmatched selection, deep discounts, and smart capabilities. Working closely with customers to understand their business buying challenges, Amazon Business continues to develop new technologies that make it easy for organizations and administrators to define, meet, and proactively measure progress toward their purchasing budgets and goals. Amazon Business is now a strategic partner to businesses in 10 countries including Canada, France, Germany, India, Italy, Japan, Mexico, Spain, the United Kingdom, and the United States.

Visit the Amazon Business Storefront, Amazon Business Blog, and @AmazonBusiness to learn more.

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