New feature adds exterior context to immersive listings, helping buyers quickly understand the full property—beyond the front door

Planitar Inc., makers of iGUIDE, a proprietary camera and software platform for capturing and delivering immersive virtual walkthroughs and property data, today announced the launch of iGUIDE Site Plans, expanding iGUIDE property visualizations beyond interior spaces to deliver a complete, inside-and-outside property experience.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260210021606/en/

Planitar Inc., makers of iGUIDE, redefines real estate property visualization with exterior Site Plans. New feature adds exterior context to immersive listings, helping buyers quickly understand the full property—beyond the front door.

“Virtual tours and floor plans have become an important part of how buyers explore homes, but they don’t always provide the full picture,” said Skylar Lawrence-LeBel, vice president of growth for Planitar. “Buyers want to understand not just the home and how the interior fits and flows, but how the property as a whole comes together—how the home sits on the land, how exterior spaces connect with interior living areas, and what unique outdoor features contribute to the full experience of the property. With iGUIDE Site Plans, we’re helping agents deliver a complete property perspective for prospective buyers.”

Exterior Site Plan Benefits

Designed exclusively for real estate listings, iGUIDE Site Plans provide a schematic visual representation of the full property—showing buildings, outdoor features, and how interior and exterior spaces connect, orient and flow. Key benefits include:

• Helps prospective buyers evaluate fit, flow and land use before showings*
• Greater transparency around outdoor features
• Fewer follow-up questions during the buying process
• Reduces buyer uncertainty

For media creators, adding Site Plans expands their offering beyond traditional interior content such as virtual tours and floor plans—enabling them to deliver full‑property visualizations, deepen client value, and unlock new revenue opportunities.

With this expanded offering, iGUIDE allows agents to transform a single property capture into multiple listing assets, including immersive walkthroughs, agent-branded interior floor plans, and buyer-friendly exterior site plans. By relying on one source of data, iGUIDE helps ensure consistency and accuracy across listing materials.

This launch marks a significant evolution in immersive listing standards—extending clarity, content and confidence beyond the front door while positioning agents who adopt Site Plans as leaders in markets where expectations are rapidly rising.

"iGUIDE's Site Plan Add-on elevates our offerings to our clients and finally makes us a true one-stop shop for real estate marketing,” said Reed Fish, executive creative director for Upmarket Media based in Southern California. “Site Plans are simple for our team to capture and seamless to add to our workflows. The finished product is a hit with our agents and buyers alike, as a property's full scope can be easily explored online. We've already seen a ton of interest, and I'm bullish on Site Plans being a permanent part of our packages that will drive demand for our services for years to come."

Branded Property Overview Added

iGUIDE is also introducing Branded Property Overviews, custom-branded interior floor plans designed specifically for real estate agents and brokerages looking to elevate their professional presentation. The added ability to brand iGUIDE listings ensures consistency across teams and brokerages, reinforces professionalism and accountability, and elevates perceived listing quality.

“With this further addition to iGUIDE’s offering, every floor plan becomes a brand touchpoint for real estate agents,” said Lawrence-LeBel. “A single capture delivers a complete, agent-branded property presentation, providing enhanced agent credibility and buyer confidence.”

* Note: iGUIDE Site Plans are a schematic representation of a property’s key exterior features. They do not provide legal boundaries, measurements, or certifications and should never be used as a substitute for a professional land survey.

About Planitar:

Founded in 2013 in Kitchener, Ontario, Planitar Inc. is the creator of iGUIDE, a proprietary camera and software platform used to capture and deliver immersive 3D virtual tours, accurate floor plans, detailed site plans, and comprehensive property data. iGUIDE is one of the most efficient systems for mapping interior spaces and produces precise measurements and dependable square footage. By bringing floor plans, site plans, and visual information together in a single environment, iGUIDE offers a clear and intuitive way to explore and understand built spaces digitally. For more, visit goiguide.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260210021606/en/

Designed exclusively for real estate listings, iGUIDE Site Plans provide a schematic visual representation of the full property—showing buildings, outdoor features, and how interior and exterior spaces connect, orient and flow.