New Position Created to Scale Cross-Platform, AI-Powered Innovation Across Entire Company

Mediaocean, the foundational software and AI partner for omnichannel advertising, today announced that Zvika Netter, CEO and co-founder of Innovid, will also serve in the newly created role of Chief Innovation Officer for Mediaocean. In this expanded position, Netter will lead cross-platform product innovation initiatives across Mediaocean’s business units, including Innovid, Prisma, and Protected. Netter will continue to serve as CEO of Innovid and on the Mediaocean Board of Directors.

The appointment reflects Mediaocean’s unique position at the center of the advertising ecosystem, with interconnected assets spanning planning, delivery, trafficking, measurement, optimization, verification, and finance. As the company enters its next phase of growth, Netter’s expanded role is focused on building more connected, intelligent, AI-powered offerings that operate across these systems—turning Mediaocean’s data and scale into value-driven innovation for the market.

Netter will work closely across Mediaocean’s portfolio to align innovation priorities, incubate new projects, scale proven approaches, and develop more cross-platform offerings that span the advertising lifecycle. One example is the recently launched Orchestrator, an AI-powered orchestration framework that unites humans, data, and specialized agents in a single, coordinated system. Serving as the connective layer across the advertising lifecycle, the Orchestrator helps marketers move beyond siloed tools and toward more adaptive, outcome-driven media execution at scale.

“Innovation has always been core to Mediaocean, and this role brings greater cohesion and momentum to that work,” said Bill Wise, CEO, Mediaocean. “Zvika has a proven ability to translate big ideas into scalable products that operate in the real world. Expanding his role allows us to apply that visionary, execution-driven approach consistently across our platforms as we continue to differentiate for the long term.”

At Innovid, Netter has led the development and commercialization of advanced solutions designed to operate inside real advertising workflows, not alongside them. Under his leadership, Innovid has unified creative, delivery, measurement, and optimization across CTV, digital, linear, and social channels for brands, agencies, and publishers around the world. As a testament to innovation, Innovid was recognized as the Most Valuable Pioneer in QKS Group’s AI Maturity Index: AdTech 2025.

“My expanded role is about building on Mediaocean’s scale to bring the next generation of product innovation to marketers around the world,” said Netter. “Mediaocean sits at a uniquely powerful intersection of the ad ecosystem, connecting brands, agencies, publishers, and partners. My focus is on building products that unite systems intelligently, using AI as an accelerator to help advertising operate with greater clarity, speed, and confidence.”

About Mediaocean

Mediaocean provides end-to-end software and AI for advertising, making content more accessible around the world. Our vision is a perpetually thriving media industry where marketing drives sustainable growth for the global economy. With over $200 billion in annualized ad spend running through its platforms, the company supports 100,000 users across the globe. Mediaocean owns and operates Prisma, the industry’s trusted system of record for media management and finance; Innovid, the leading independent ad tech platform for creative, delivery, measurement, and optimization; and Protected by Mediaocean, an integrated solution for ad verification and brand safety. Visit www.mediaocean.com for more information.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260203464723/en/

Netter's new position was created to scale cross-platform, AI-powered innovation across the entire company.