-- DS18, the audio brand known for its focus on high-output audio solutions for car, marine, and powersports applications, announced today that it is bringing a fresh lineup of product showcases, including all PROJECT360 products, three custom builds and an 8,000-watt RAYO system, as well as a special appearance from YouTuber and influencer JUCA and his Hot Wheels Volkswagen “Kool Kombi” to the SEMA (Specialty Equipment Market Association) Show 2026, one of the automotive industry’s premier annual trade-only events. Attendees will find DS18 at booth #10120.
This year’s SEMA Show will take place at the Las Vegas Convention Center from November 3–6, 2026. As a trade-only access show, SEMA will only be open to the general public on Friday, November 6.
SEMA is where automotive professionals go to see what’s next in the multi-billion-dollar automotive aftermarket industry. Each year, SEMA treats attendees to nonstop energy across the show floor and showcases the types of installs that push sound and performance to the limit. SEMA is the only automotive industry trade-only show where pros can encounter hundreds of brands and thousands of new products from hundreds of exhibitors, witness the latest custom vehicle trends firsthand, and access free education sessions.
This year will also mark the first appearance of DS18’s PROJECT360 product line at SEMA. PROJECT360 launched in April 2026 and is DS18’s lineup of high-sensitivity mid-high loudspeakers featuring the brand’s patent-pending Rotating Recone Design, which lets users quickly rotate and remove the main cone module from the basket to replace a damaged voice coil module without replacing the entire speaker.
DS18’s presence at SEMA will be led by Rob Ferro, the company’s Field Marketing Manager, but best known to fans as “Mr. DS18” on the company’s YouTube channel. Ferro says he’s excited to be on site for the show’s full duration.
“SEMA is where we get to meet the community face-to-face and show what DS18 is all about,” Ferro says. “This year, we’re bringing three builds and our full array of PROJECT360 products that are guaranteed to stop you in your tracks. Come by the booth if you’re looking for fresh ideas for your next system or just want to be around people who are as obsessed with loud and clean audio as you are.”
As DS18 welcomes JUCA to SEMA 2026, the brand gives fans a chance to engage with one of Latin America’s most influential automotive personalities. JUCA and DS18 maintain an ongoing partnership revolving around collaborative builds such as RAYO, JUCA’s custom tribute to J Balvin’s original 1997 Volkswagen Golf. In addition to custom 17-inch rims featuring Balvin’s smiley logo and scissor doors, JUCA aimed to make the build as loud as possible. DS18 Mexico provided the power he needed with an estimated 8,000-watt pro-audio setup.
As a special treat, JUCA also plans to display his Hot Wheels Volkswagen, the 2019 Hot Wheels Mexico Convention Kool Kombi, at SEMA 2026. This collectible was limited to a worldwide production run of 7,000 individually numbered units.
For more information about DS18 or its presence at this year’s SEMA Show, please visit https://ds18.com or contact Patrick Edwards, publicist at Otter PR, at patrick.edwards@otterpr.com.
About DS18
DS18 is a high-performance audio brand offering car, Jeep, motorcycle, marine, and powersports audio products, including speakers, subwoofers, amplifiers, installation accessories, and vehicle-specific solutions. With more than 20 years in the industry, DS18 develops products for customers who want powerful sound, customization, and performance across a wide range of vehicles and applications.
Contact Info:
Name: Patrick Edwards
Email: Send Email
Organization: DS18
Website: https://ds18.com/
Release ID: 89205086
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