JAY ALDEBERT / PROFIT BY DESIGN CONSULTING

ARLINGTON HEIGHTS, IL / ACCESS Newswire / April 10, 2026 / Profit by Design Consulting founder Jay Aldebert has surpassed $1 billion in consulting revenue generated through diagnostic work with small and mid-sized businesses across the trades, construction, manufacturing, and trucking sectors. That milestone reflects more than two decades of hands-on operator consulting and a pattern Aldebert says he can now identify almost immediately: pricing failure.

Over twenty-five years and more than 86,000 business diagnoses, Aldebert has found that the most damaging version of pricing failure is not the obvious kind. It is not a business priced below its competitors. It is a business priced at or above market that has quietly drifted away from profitability as input costs including labor, materials, fuel, and insurance have risen incrementally over time while prices have stayed flat.

"Input costs move faster than most owners reprice," Aldebert says. "Each increment feels too small to justify a price conversation with a customer. But the cumulative effect over two or three years can hollow out a margin entirely."

By the time the deterioration surfaces in cash flow or debt servicing, the pricing problem has been active for years. What looks like a cash or revenue problem is, in most cases, a margin problem that was never properly diagnosed.

To address this, Aldebert developed the Return to Owner system, which maps a business's true cost structure and establishes its Minimum Mandatory Profit, a calculated output that determines the gross margin a business actually requires to survive and grow. When current pricing cannot produce that margin, the gap is quantified and the required correction is specified.

Aldebert's client base spans operators who generate between $1 million and $50 million in annual revenue. His work is built on the premise that pricing decisions should be grounded in what a business requires, not in what competitors charge or what customers expect to pay.

About Profit by Design Consulting Profit by Design Consulting works with small and mid-sized business owners in the trades, construction, manufacturing, and trucking industries to diagnose structural profit problems and implement sustainable pricing corrections. The firm's Return to Owner system is designed to give operators a clear, calculated path to the margins their businesses require.

Profit by Design Consulting

Jay Aldebert
david@gldnpr.com
https://profitbydesignconsulting.com/jay-aldebert/
Arlington Heights, IL

SOURCE: Jay Aldebert