ICR Introduces Unified Brand Identity Following Integration of Strategic Acquisitions and Expanded Geographic Footprint

Update reflects ICR’s integrated and sector-specific approach to global strategic communications and advisory

ICR, a leading strategic communications and advisory firm, today announced a comprehensive brand update designed to provide a single, unified global identity across the firm’s core offering.

Founded in 1998 by a team of former Wall Street analysts and rooted in a deep understanding of the how investors evaluate and determine value creation, ICR has since evolved to become a singularly-unique agency, providing communications advisory services at the intersection of Wall Street and corporate reputation, across all key corporate stakeholders and to companies at all stages of growth and development. With more than 400 team members organized into dedicated industry sector groups, across seven global offices, ICR’s provides highly-informed, consequential and integrated communications expertise focused on value creation.

The updated branding reflects ICR’s continued growth and evolution as a fully-integrated strategic communications and advisory firm, offering clients a full suite of services including investor relations, public relations, corporate and crisis communications, transaction and special situations advisory, capital markets advisory, ESG and shareholder activism advisory solutions, digital and social media services, and event planning and management.

Tom Ryan, Chief Executive Officer of ICR, commented: "As ICR continues to grow organically and through strategic acquisitions, we recognized the need to create a unified identity that showcases the full breadth of our capabilities while maintaining the trust and reputation we've built over 26 years. The new brand reflects our enhanced global capabilities and underscores our unique value proposition focused on providing the most comprehensive and innovative communications solutions in the industry with an integrated and sector-specific approach that not only delivers value to our clients but is strategically focused on helping them create value.”

Key elements of the brand update include:

• New Visual Identity: A modernized logo and color scheme that embodies ICR's differentiated approach, Wall Street and capital markets roots, and comprehensive service offering.
• Unified Messaging: A cohesive narrative that articulates ICR's expanded value proposition across all communication disciplines and industry sectors.
• Integrated Service Offerings: A streamlined presentation of ICR's full suite of services, emphasizing the synergies across the full spectrum of services.
• Enhanced Digital Presence: A new website and social media presence that reflects ICR’s integrated approach to value creation, sector-specific expertise and distinct thought leadership.

The brand refresh follows a series of successful acquisitions and service expansions that have significantly broadened and enhanced ICR’s global capabilities and reach in recent years including:

Healthcare Public & Investor Relations:

• Acquired Westwicke Partners, North America’s leading healthcare-focused IPO advisor and investor relations firm, in 2019 and Consilium Strategic Communications, a leading international strategic healthcare communications firm focused on Europe and headquartered in London, in 2023. Combined with ICR’s legacy healthcare business, the group forms a global healthcare strategic and financial communications powerhouse with nearly 200 clients and more than 100 team members across three continents and every communications discipline operating under the name, ICR Healthcare.

Technology Public & Investor Relations:

• Acquired Lumina Communications, an award-winning B2B technology-focused public relations firm specializing in cybersecurity, enterprise software and IT infrastructure in 2023, combining with ICR’s existing technology public and investor relations practices, significantly enhancing the firm’s capabilities and broadening its service offerings. The unified technology team will operate under the ICR Technology name.

Capital Markets Advisory:

• ICR Capital, originally established in 2015 has expanded its capabilities and team to advise corporate management teams, financial sponsors, venture capital firms and boards of directors across all categories of capital markets transactions including IPOs, public equity offerings and convertible and equity derivatives transactions.

ESG & Shareholder Advisory

• ICR’s ESG team has continued to expand and enhance its focus with a growing emphasis on advising public issuers in a range of complex and contested shareholder events that require an intimate understanding of and ability to communicate and engage with the passive investment community.

Investor Access

• ICR has leveraged technology, data analytics and its extensive knowledge and understanding of the investment community buy-side to develop an independent and issuer-centric advisory platform to provide best-in-class investor targeting and outreach.

About ICR

Established in 1998, ICR partners with public and private companies to execute strategic communications and advisory programs, and manage complex transactions and corporate events to enhance long-term enterprise value and corporate reputation. The firm’s highly-differentiated service model, which pairs capital markets veterans with senior communications professionals, brings deep sector knowledge and relationships to hundreds of clients across more than 20 industry groups. With more than 400 team members, ICR is one of the largest and most experienced independent communications and advisory firms, maintaining offices in New York, Connecticut, Boston, Baltimore, San Jose, London, and Beijing. Learn more at https://icrinc.com/. Follow us on LinkedIn and on X at @ICRPR.

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