Grimoire Launches with Sustainable, Luxury-Grade Skincare

Formulated in partnership with Capsum, Grimoire debuts with clinically tested, inclusive skincare that redefines prestige beauty for real-world routines and modern identity

Grimoire, a new queer-led skincare brand founded by Vincent Branchesi and Karim Fadel, launched today with a bold mission: to deliver clinically-proven, “after-fun” skincare – products made to restore and revive skin from the realities of modern life – sun, stress, jetlag, late-night. Each formula combines clean, high-potency encapsulated ingredients to deliver transformative results.

Grimoire is democratizing luxury skincare by working directly with Capsum, a pioneering French skincare lab known for its work with the world’s most prestigious brands like Chanel and Elizabeth Arden. For the first time, cutting-edge innovation like Microfluidic Technology, an advanced encapsulation technology is accessible to a wide audience. The breakthrough technology suspends high-performance actives in precision-engineered oil-based capsules; upon application, the capsules burst, protecting their potency until the moment of use and delivering more effective results.

“At its core, Grimoire is skincare for real life. We created products that were accessible and could keep up with our lives without compromising on efficacy, values, or the joy that comes with your skincare ritual,” said co-founder Vincent Branchesi. “Too much of the skincare market still ignores the way people actually live and who they are. Grimoire was born from the busy lifestyles my partner Karim and I both share – it’s skincare that keeps up with you, without sacrificing on results, values or fun.”

Unlike traditional men’s skincare, which often skews generic, Grimoire offers a bold new perspective rooted in community, self-expression, and pleasure. The brand launches with four BIORIUS certified vegan SKUs:

• Vanity Monday ($85) – An energizing everyday serum with Wild Indigo Extract, Sea Buckthorn, and Lemon Myrtle to brighten and smooth skin.
• Beach Guise ($85) – A soothing serum with Gotu Kola, Bisabolol, and Beta-Glucan to reduce redness and irritation.
• Nightmare Away ($55) – A rich night cream with Lavender Extract, Shea Butter, and Helianthus Annuus to restore skin overnight.
• Eye Roll ($65) – An eye serum with acetyl hexapeptide-1 (a retinol alternative), caffeine, and tamarind seed gum to smooth and firm the under-eye area.

Grimoire prioritizes sustainable innovation from farm to face. All formulas are made with a proprietary blend of Micro Supergreens, broccoli and sunflower seed extracts cultivated through indoor precision farming for optimal potency; and Solar Water®, a sustainable source of water derived from an underground salty aquifer, desalinated and purified by solar-powered reverse osmosis.

“Clean, sustainable beauty should be both high-performance and high-integrity,” said co-founder Karim Fadel. “We formulate without fillers, vague synthetics, or marketing fluff, just clinically validated ingredients that actually do something for your skin.” Grimoire is Leaping Bunny cruelty-free. All products have been meticulously tested on over one hundred skin tones (using the rigorous Fitzpatrick phototype scale), textures and genders to ensure universal performance. More than nine in ten users reported meaningful, visible results within four weeks; the brand proudly shares its clinical results online.

Grimoire is committed to creating not just products, but spaces centered around connection and personal expression. Grimoire will host pop-up events throughout the summer, including monthly activations in Central Park’s Sheep Meadow and a seasonal residency at Provincetown’s historic Gifford House. Additionally, the brand is the exclusive skincare partner for New York Men’s Day at New York Fashion Week and the exclusive skincare sponsor of Aspen Gay Ski Week. Led by the brand’s Marketing Director, Mike Del Monaco, these community-first activations are designed to engage meaningfully with the LGBTQ+ community that the brand and its founders proudly represent. For additional information about these events, follow along on social media @grimoirenyc. Grimoire is available to purchase online at grimoirenyc.com.

About Grimoire

Grimoire delivers clinically tested, luxury-grade formulations powered by cutting-edge, sustainable innovation. By combining the science of elite skincare labs with a radically inclusive approach, Grimoire redefines what modern prestige skincare can be: effective, joyful, and unapologetically human.

Co-founded by Vincent Branchesi and Karim Fadel, the brand offers high-performance skincare designed to help skin recover from real life—sun, stress, sleep loss, and the occasional good time. Grimoire is vegan-certified, cruelty-free, and rigorously tested across all skin tones.

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