Object First Recognized on MES Midmarket 100 List for Second Year

July 22, 2025 at 09:30 AM EDT

Ransomware-proof, immutable backup storage solution addresses unique midmarket data backup and recovery needs

Object First, the best storage for Veeam® users, today announced that it has been highlighted for the second consecutive year by MES Computing, a brand of The Channel Company, on its MES Midmarket 100 list.

The annual MES Midmarket 100 recognizes technology vendors with deep knowledge of the unique IT needs of midmarket organizations. These vendors are committed to delivering future-focused products and services that support growth, innovation, and success for their midsize customers.

MES Computing defines midmarket organizations as those with an annual revenue of $50 million to $2 billion and/or 100 to 2,500 total supported users/seats. Vendors were selected for the MES Midmarket 100 for their go-to-market strategy, how they innovate to better serve the midmarket, and the strength of their midmarket product portfolios.

Object First’s Ootbi (Out-of-the-Box Immutability) solution provides a last line of defense against ransomware for organizations of all sizes. Ransomware remains one of the most pervasive cyber threats for the mid-market, with backup repositories targeted 96% of the time. Object First ensures rapid and reliable recovery with secure, simple, and powerful backup storage that is purpose-built for Veeam. Object First’s pay-per-use Consumption model is ideal for midsized organizations needing secure, high-performance backup without added complexity or cost. It’s easy to deploy, requires no security expertise, and integrates seamlessly with Veeam. Leveraging S3 Object Lock for immutability and Zero Trust architecture, Object First addresses the midmarket need for reliable and secure data storage that’s simple to manage and scale.

“Being named to the MES Midmarket 100 list for the second consecutive year is powerful validation of our commitment to midmarket organizations,” said David Bennett, CEO, Object First. “Ransomware continues to pose a serious threat to organizations of all sizes, and midsize businesses deserve enterprise-grade protection that’s effective and easy to manage. That’s exactly what Ootbi delivers: secure, simple, and purpose-built backup storage for Veeam. We’re proud to empower our midmarket customers with cyber resilience that allows them to stay focused on what matters most: growing their business.”

"The Midmarket 100 showcases the technology vendors that truly understand and actively support the unique needs of midsize organizations," said Samara Lynn, Senior Editor, MES Computing, The Channel Company. "These vendors are dedicated partners who empower midmarket organizations to hurdle their toughest IT challenges so they can innovate and achieve their growth goals. We can't wait to see how these companies continue to evolve to help the midmarket thrive."

This is one of several recognitions Object First has received from The Channel Company over the past year. CRN, a brand of The Channel Company, named Kelly Wells, Chief Operating Officer, Meredith Frick, Head of Partner Marketing, and Kasey King, Channel Marketing Manager, to the 2025 Women of the Channel list. Harry Kurland, Vice President of Sales Americas, was named to the 2025 CRN Channel Chiefs list, while Justin Gilbert, Channel Sales Director Americas, was recognized as a 2025 CRN Inclusive Channel Leader.

About Object First

Object First believes no one should ever have to pay a ransom to recover their data. Our backup storage appliance, Ootbi (Out-of-the-Box Immutability), is purpose-built for Veeam users and ransomware-proofs data for organizations of any size. Secure, simple, and powerful, Ootbi is the best storage for Veeam. To learn more, visit www.objectfirst.com, follow our blog, and connect with us on LinkedIn and Instagram. Subscribe to Object First’s Zero Gravity podcast here.

About The Channel Company

The Channel Company (TCC) is the global leader in channel growth for the world's top technology brands. We accelerate success across strategic channels for tech vendors, solution providers, and end users with premier media brands, integrated marketing and event services, strategic consulting, and exclusive market and audience insights. TCC is a portfolio company of investment funds managed by EagleTree Capital, a New York City-based private equity firm. For more information, visit thechannelco.com.

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