Innovative Lookalike Model Solution Draws on Multiple Third-Party Data Providers

AlikeAudience, a leading data science company specializing in omnichannel data activation, today announced the launch of AURAR, a groundbreaking data collaboration tool, with a native Lookalike model application now available in the Snowflake Marketplace. With AURAR, AlikeAudience is empowering marketers to prepare ideal audiences through seamless, secure, and accelerated collaboration with first-party data. The launch of AURAR addresses the fundamental shifts driven by AI innovations, privacy considerations, and data gravity, reshaping the marketing technology landscape.

"AURAR enables marketers to prepare ideal audiences to drive and optimize their media campaigns while maintaining the highest standards of data security and privacy," said Bosco Lam, CEO and Co-founder of AlikeAudience. "By leveraging Snowflake's Native App Framework, we're delivering a solution that reduces friction, cost, and risk while dramatically increasing campaign optimization speed."

Addressing Critical Marketing Challenges

The launch of AURAR comes at a pivotal time when marketers face increasing pressure to deliver measurable ROI while navigating complex data privacy requirements and fragmented technology stacks. Traditional Lookalike model solutions often expose first-party data to vendors without proper control, require extensive manual processes involving multiple stakeholders, and lack the speed necessary for in-flight campaign optimization.

Revolutionary Three-Pillar Approach

AURAR's innovative architecture is built on three core principles that differentiate it from existing solutions in the market:

1. Seamless Integration: Pre-defined lookalike templates eliminate the need for complex manual configurations, enabling marketers to launch campaigns with unprecedented speed.

2. Security-First Design: All operations are executed with the marketer's Snowflake account when the AlikeAudience Snowflake Native App is downloaded/deployed.

3. Speed and Scale: The platform delivers up to hourly refreshed lookalike audiences, enabling real-time campaign optimization and superior performance outcomes.

Transforming Campaign Performance

AURAR demonstrates a significant impact on marketing performance. In one CPG brand use case, the solution enabled a 2X+ scale expansion of lookalike audiences while reducing turnaround time from 3-7 days to less than 24 hours. The streamlined workflow allowed agencies to optimize in-flight campaigns with minimal manual intervention, resulting in substantially improved return on advertising spend.

With the enablement of secure, real-time Lookalike models with the Snowflake AI Data Cloud, AURAR empowers marketers to unlock the full potential of their first-party data while maintaining high standards of privacy and governance," said David Wells, Industry Principal for Media, Entertainment & Advertising at Snowflake.

Comprehensive Technology Integration

AURAR seamlessly integrates with major advertising technology platforms, including leading DSPs, enabling automated workflow templates and no-code interactions across the entire ad tech ecosystem.

Key features of AURAR include:

• Automated Audience Enrichment: Strengthens first-party data, including ad campaign log metadata, by integrating additional attributes from third-party sources while maintaining data integrity.
• Lookalike Modeling: Utilizes advanced propensity modeling to identify high-value prospects at scale.
• Secure Data Sharing: Enables secure collaboration through the Snowflake Native App Framework.

Market Impact and Availability

AURAR addresses the growing demand for privacy-first marketing solutions as the industry continues to evolve. The solution is particularly relevant for the AdTech ecosystem, advertising brands, media agencies, and campaign managers seeking to maximize their first-party data investments while maintaining a competitive advantage.

The tool is immediately available to current Snowflake customers through the Snowflake Marketplace, with implementation support provided by AlikeAudience's technical team. Organizations interested in leveraging AURAR can contact their existing Snowflake or AlikeAudience account managers for rapid deployment.

About AlikeAudience

Founded in 2015, AlikeAudience is a data science company focused on omnichannel data activation. It enables advertisers to seamlessly connect with their target audiences through an AI-powered, future-proof data solution. The company serves global brands and the world's largest advertisers, helping them target audience segments at scale while maintaining complete privacy compliance with GDPR and CCPA regulations. Headquartered in Sunnyvale, California, with offices in Singapore, Hong Kong, Sydney, and Tokyo, AlikeAudience is trusted by leading international brands and agencies worldwide.

**For more information about AURAR, visit:** www.alikeaudience.com

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