Co-Founder and CEO Gui Trias to Transition to Executive Chairman; Chief Revenue Officer Gavin Filmore to Become CEO, Effective January 1, 2026

Tidal Investments LLC, a Tidal Financial Group company known as The ETF Masters, today announced leadership advancements that support the firm’s next phase of strategic growth. Effective January 1, 2026, Co-Founder and CEO Guillermo Trias will transition to Executive Chairman, and Chief Revenue Officer Gavin Filmore will assume the role of Chief Executive Officer.

Grounded in Tidal’s client-centric philosophy, the transition has been guided by principles of value creation, continuity, intentional succession, and a structured, collaborative handover.

As Executive Chairman, Trias will continue to provide strategic oversight, guide long-term planning and capital allocation, support major corporate initiatives, and ensure continuity of vision, while delegating day-to-day management and operations to Filmore as CEO.

This evolution reflects the natural progression of responsibilities already shared between Trias and Filmore and reinforces Tidal’s commitment to providing stability, strategic clarity, and enhanced partnership for its clients.

Filmore has been a key member of Tidal’s leadership team for the past four years, shaping the platform’s operating model, revenue operations, and product innovation. With more than two decades of experience in financial markets and product structuring - including his leadership as Head of Exchange-Traded Products at Barclays Capital, Filmore has earned a reputation for navigating complex environments, scaling investment solutions, and fostering deep client relationships.

“In a rapidly evolving marketplace where investors are seeking increasingly sophisticated products, Gavin is the ideal leader to guide Tidal’s next chapter,” said Trias. “We’ve worked side-by-side to shape Tidal’s momentum, and this transition formalizes a partnership that has long been in practice. Gavin’s expertise, strategic clarity, and collaborative leadership have earned the trust of our team, our Boards, and partners across the ETF ecosystem.”

Trias co-founded Tidal more than a decade ago and has played a central role in establishing the firm as the premier platform for creating, managing, trading, and growing client ETFs in the U.S. Tidal’s client-first mindset has been the catalyst for the firm’s remarkable growth in recent years. As of January 1, 2026, the firm supports more than 360 funds - including over 162 new ETF launches in 2025 alone - and has surpassed $45+ billion in assets under management and $17+ billion in assets under service. Today, more than 90 asset managers rely on Tidal’s platform, driven by high-profile partnerships and an expanding breadth of services.

In his new capacity as Executive Chairman, Trias will remain deeply involved in guiding Tidal’s long-term strategic direction and supporting key initiatives, ensuring continuity of vision while partnering closely with Filmore as the firm enters its next chapter of growth.

“I’m excited to step into the Executive Chairman role and focus on Tidal’s next chapter of strategic growth,” said Trias. “This structured transition allows me to deepen our long-term vision and planning and focus on strategic initiatives while ensuring strong continuity. Gavin and I will continue working in close partnership, just as we always have.”

“I’m honored to become CEO at such a pivotal time for Tidal,” said Filmore. “Gui’s leadership has shaped the foundation on which we continue to build our future. Our partnership will remain strong, and together we will keep pushing boundaries, expanding our platform, and supporting our clients as they grow and innovate.”

About Tidal Financial Group

Formed by ETF industry pioneers and thought leaders, Tidal Investments LLC sets out to revolutionize the way ETFs have historically been developed, launched, marketed, and sold. With a focus on growing AUM, Tidal offers a comprehensive suite of services, proprietary tools, and methodologies designed to bring lasting ideas to market. Tidal is an advocate for ETF innovation and is committed to providing issuers with the intelligence and tools needed to efficiently and effectively launch ETFs and optimize growth potential in a highly competitive space.

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