Hightouch’s activation and delivery platform powers AI-driven marketing orchestration for enterprise brands

Hightouch, a leader within the Activation & Delivery category for marketing, today announced at the Cannes Lions 2026 that it has been recognized by Snowflake, the AI Data Cloud company, as a Leader in The Modern Marketing Data Stack: Governing the Agentic Enterprise. Hightouch was identified in Snowflake’s report as a Leader in the Activation and Delivery category for helping brands activate governed customer data across advertising, marketing, and customer engagement channels.

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Now in its fifth year, Snowflake’s Modern Marketing Data Stack report reflects a major shift in how marketing organizations operate—from fragmented tools toward AI-driven, agentic systems built on governed data foundations. This edition draws on insights from more than 11,500 Snowflake customers and ecosystem partners across 13 categories, highlighting how organizations are bringing industry-leading applications directly to their data to drive faster execution and proven business outcomes across the marketing lifecycle, while addressing the growing demands of data gravity, privacy and trust.

“Marketing organizations are moving beyond experimentation with AI and looking for systems that can actually operationalize data and decisioning at scale,” said Tejas Manohar, Co-Founder and Co-CEO at Hightouch. “Being recognized as a Leader in Snowflake’s Modern Marketing Data Stack report reflects how enterprises are using Hightouch to activate trusted customer data, power agentic marketing workflows, and execute more intelligent customer experiences across every channel.”

Hightouch’s Composable CDP helps enterprise brands unify customer data and activate it directly from Snowflake across advertising, CRM, loyalty, and digital channels. Its Agentic Marketing Platform builds upon this Snowflake foundation to enable marketers to ship end-to-end campaigns powered by complete brand context, customer data, and performance history.

“Organizations should turn governed data into real-time customer engagement and intelligent marketing execution,” said Denise Persson, Chief Marketing Officer at Snowflake. “Hightouch continues to help joint customers bridge the gap between trusted data foundations and activation across the marketing ecosystem, supporting the shift toward more agentic, AI-powered marketing operations.”

Brands across industries use Hightouch and Snowflake together to improve audience targeting, streamline campaign execution, and create more personalized customer experiences across channels while maintaining strong governance and data control.

Learn more about The Modern Marketing Data Stack here.

About Hightouch

Hightouch is an Agentic Marketing Platform powered by the industry-leading Composable CDP. With complete brand context, customer data, and performance history in one place, Hightouch gives every marketer the power to build and ship end-to-end campaigns themselves. Trusted by leading brands like Domino’s, Autotrader, Cars.com, Aritzia, and PetSmart, Hightouch helps teams move faster, stay on brand, and get AI marketing that actually works.

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