Awards recognize Sugar’s pragmatic use of AI to help sellers hit quota, navigate complex accounts, and drive growth

SugarAI, provider of the award-winning intelligence-driven sales automation platform, has won best-in-class recognition in two of the industry’s top award programs: the 2026 Sales and Marketing Excellence Awards, known as The SAMMYs, and the CRMmys 2026.

Sugar has been named the winner in the AI-Powered Marketing & Sales CRM category of the 2026 Sales and Marketing Excellence Awards (The SAMMY) by the Business Intelligence Group. Sugar was also named a Top 10 Best Sales CRM solution in the CRMmys 2026.

The honors recognize Sugar’s role in helping revenue teams turn fragmented customer and sales data into actionable intelligence that improves visibility, productivity and growth.

“SugarAI understands that selling isn't about more data — it's about the right insight at the right moment,“ said Russ Fordyce, Chief Recognition Officer at the Business Intelligence Group. “By giving revenue teams account-level visibility that flags risk and surfaces expansion opportunities, they've turned guesswork into guidance. We're proud to recognize them as a Growth Catalyst winner."

Sugar is ideal for manufacturing and distribution companies that need to unify customer, sales and ERP data to improve visibility, identify growth opportunities and help teams sell more strategically across complex account relationships.

The award entries included a case study of Sugar’s collaboration with Sun State International Trucks to unify customer data, integrate ERP insights and improve sales visibility across departments. Sugar created a single source of truth, enabling sales teams to track deals end-to-end, collaborate more effectively and identify upsell and cross-sell potential using AI-driven insights. As a result, Sun State improved decision-making, streamlined processes and enhanced customer engagement. This resulted in a 10% increase in sales productivity and time savings, greater cross-department visibility, a 6% increase in overall parts revenue growth, and 5% growth in aftermarket sales.

“We’re honored to be recognized in these prestigious awards programs for being the CRM solution that helps sellers hit quota, navigate complex accounts, and drive growth,” said Becca Toth, SugarAI CMO. "These awards reflect the measurable impact customers such as Sun State are achieving by turning fragmented customer and sales data into clear, actionable intelligence that helps teams sell with greater precision."

Click here to learn more about Sugar solutions.

About SugarAI

SugarAI provides software that helps revenue teams manage and grow their customer accounts with greater visibility and control. Its Precision Selling platform delivers account-level insights that highlight risk, uncover expansion opportunities, and guide sellers toward clear next steps.

Used by thousands of companies in more than 120 countries, SugarAI supports organizations operating in complex, relationship-driven sales environments. Headquartered in Denver, SugarAI is backed by Accel-KKR.

For more information, visit www.sugarai.com.

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