Product and technology leader to guide Prodege as AI reshapes how consumers, brands and platforms connect

Prodege, a consumer marketing and insights platform powered by leading loyalty programs, today announced the appointment of Todd Parsons as Chief Executive Officer, effective October 1, 2026.

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Todd Parsons, new CEO of Prodege

Parsons brings more than two decades of experience building products and businesses at the intersection of consumer behavior, commerce, data, and technology. Most recently, he served as Chief Product Officer and President of Performance Media at Criteo, where he led the company’s global product vision and Performance Media business and helped advance its commerce, first-party data, self-service, and AI capabilities. He was an early pioneer in conversational AI advertising, helping lead the industry-first partnership that brought Criteo’s advertising capabilities to ChatGPT.

“Todd has built his career by understanding how major technology shifts reshape the relationship among consumers, brands, and platforms, and by translating those shifts into products and businesses that deliver measurable value,” said Chris Ney, Chairman of the Prodege Board of Directors. “That perspective is especially relevant today as AI changes how people discover, decide, and engage with businesses. Todd brings a builder’s mindset, significant operating experience, and a strong record of product leadership. We believe he is the right leader to guide Prodege into its next chapter.”

Before Criteo, Parsons held product leadership roles at SocialCode and OpenX, led product for Acxiom’s Marketing Services business, and founded two venture-backed companies, BuzzLogic and Aditive. Throughout his career, he has helped businesses navigate changes in consumer behavior, identity, data, commerce, and emerging technologies, turning those shifts into new products and growth opportunities.

“What attracted me to Prodege is the relationship it already has with more than 125 million people across its communities, and the value those relationships create for members, customers, and partners,” said Parsons. “As AI shapes more of our choices, I believe people should have a more direct role in shaping those experiences and share in the value they create. We have strong assets to build around. Our job is to make today’s businesses better and prove new ways for human understanding to create useful experiences and measurable outcomes.”

About Prodege

Prodege (pro-dé-gée) is a consumer marketing and insights platform fueled by leading loyalty programs that propel brand growth. Prodege empowers marketers to understand, reach, and grow their customer base through market research and performance marketing campaigns that provide valuable customer feedback and engagement. Brands can reach customers in a rewarding environment through positive interactions in one of Prodege’s many loyalty programs that cater to their most loyal customers with brand-safe offers and surveys that create even greater engagement and enriching brand experiences. Visit www.prodege.com to learn more about our solutions.

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