According to Mizhen, the primary catalyst behind this change is the increasingly sophisticated presence of digital marketing and online retail engagement. If you'd like it slightly more analytical, more promotional, or tighter for publication, I can refine it further.
-- Here is a polished rephrasing with smoother flow, improved clarity, and a professional, media-ready tone: Successful business strategist and property developer Boris Mizhen has outlined the factors driving the dramatic shift toward online shopping during the holiday season. Contrary to popular belief, this trend is not solely fueled by convenience or a desire to avoid crowded retail spaces. While seasonal shopping traditionally brings packed malls and busy downtown streets, a growing number of consumers are now choosing to shop online. According to Mizhen, the primary catalyst behind this change is the increasingly sophisticated presence of digital marketing and online retail engagement. If you'd like it slightly more analytical, more promotional, or tighter for publication, I can refine it further.
Successful business strategist and property developer Boris Mizhen has explained the reasons for the drastic shift to Internet shopping during the holiday season. Surprisingly, these trends are not rooted in convenience or even an aversion to crowded superstores. Seasonal shopping entails jam-packed malls and bustling downtown market streets, but this year more and more consumers are turning online. The engine behind change in this case is an increasingly sophisticated online marketing presence.
According to Boris Mizhen, the significance of this year’s shift lies in big data. It is cheaper to collect and process data, making it easier to use tools such as predictive modeling and real-time ads to target audiences and make highly efficient use of advertising spending. Online ads are engaging, emotional, entertaining, and relevant – and they are encouraging more shoppers to buy via the Internet this season. Mizhen has noted that marketers have become more skilled at educating consumers. From captivating online video ads on YouTube to targeted mobile advertising, customers are soaking up information, taking advantage of sales, and collecting more knowledge of the products they want to buy, which creates a more purposeful shopping experience for consumers – and helps to develop trust between retailers and buyers. Marketers are savvier this holiday season, but consumers are as well. Online purchasing is more popular not just because it makes sense, but also because “it facilitates a heightened, more rewarding experience for buyers,” says Mizhen. “Online shopping will probably never make storefronts obsolete, but for the businesses that can stay on top of the trends, the holiday season looks bright.”
2015 proved to shoppers and retailers that marketing trends are changing to mobile and online devices. Today, everyone is plugged in as the online world has become remarkably accessible. According to the Pew Research Center, nearly two-thirds of Americans own smartphones, and there are a shocking 1 billion tablet users globally. According to Google, last year’s growth in Christmas sales from smartphones and tablets rose by 55 percent. A large chunk of the world is online, engaging, learning, and shopping – a fact that marketers have recorded and strategized for. Mizhen, who has founded multiple companies, has been guiding marketers and businesses towards making use of these trends. It is the industries that build the most sophisticated Internet presence that have been able to reap the rewards of the exponential increase in online usage. A responsive mobile site and a dynamic online marketing strategy that includes social media, sophisticated online ad placement, and solid data analysis is the magic formula for optimizing this shift in holiday shopping.
Boris Mizhen is an established property developer, entrepreneur, and philanthropist who has led a successful career in real estate and online marketing due to a high instinct in business management. Throughout his career, he has founded numerous online companies and is sought-after by industries and individuals seeking ground-breaking marketing and various Internet services. A Connecticut native, Mizhen now lives in New York City, where he continues to help people in real estate development across the North East of America. Boris Mizhen has contributed much time and resources to charitable organizations such as the Jewish Foundation of Greater New Haven and Chabad of the Shoreline. Having taken inspiration from revolutionaries like Steve Jobs and Elon Musk, he remains a driving force in providing assistance to people through various services.
Boris Mizhen - Property Developer and Philanthropist: http://borismizhennews.com
Boris Mizhen (@bmizhen) - Twitter: https://twitter.com/bmizhen
Boris Mizhen - Facebook: https://www.facebook.com/bmizhen
Contact Info:
Name: Boris Mizhen
Email: Send Email
Organization: BorisMizhenNews.com
Website: http://borismizhennews.com
Release ID: 89181095
In case of identifying any problems, concerns, or inaccuracies in the content shared in this press release, or if a press release needs to be taken down, we urge you to notify us immediately by contacting error@releasecontact.com (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Our dedicated team will be readily accessible to address your concerns and take swift action within 8 hours to rectify any issues identified or assist with the removal process. We are committed to delivering high-quality content and ensuring accuracy for our valued readers.
