Creative agency LO:LA has published a new in-depth article examining whether AI genuinely improves marketing or quietly erodes what makes it effective.
-- Creative agency London: Los Angeles (LO:LA) has published a new article asking whether artificial intelligence makes marketing genuinely better or simply faster. The piece builds on remarks by CEO Nick Platt from a closed-door SXSW session covered by The Drum, offering a fuller articulation of the agency's thinking on AI and its role in modern brand building.
The full article is available at https://www.thelolaagency.com/post/ai-can-make-marketing-faster-but-does-it-make-it-better
The article picks up where The Drum coverage left off, giving Platt and the LO:LA team space to develop their thinking at greater length. Central to the piece is a distinction the agency argues the industry risks blurring: the difference between workflow efficiency and lasting brand value. "Faster is not automatically better," the article states. "And cheaper is not automatically more valuable."
The agency takes a clear-eyed view of the technology, crediting AI with helping teams accelerate synthesis, reduce friction in early exploration, and surface data patterns more efficiently. The piece does not position AI as a threat, but as a tool that requires disciplined use.
Where the article pushes back is on the industry's tendency to mistake output for thinking. "More options do not equal stronger ideas," the agency states. "More content does not equal more resonance." In an environment where average work is easier than ever to produce, that same average work becomes even less valuable — placing a higher premium on judgment, craft, and strategic clarity, the elements LO:LA argues AI cannot replicate on its own.
The article also makes a commercially grounded case for protecting creative standards. LO:LA warns that brands and procurement teams who treat AI as justification for devaluing strategy and craft risk eroding the very elements that drive market distinction. "They may get more output," the agency says. "But if the work becomes more generic, less memorable, or easier to ignore, then the savings come at the expense of effectiveness."
The article closes with a practical framework for how agencies and brand teams can integrate AI responsibly, using it to remove waste and accelerate transactional tasks while preserving the human judgment that defines genuinely effective work.
London: Los Angeles (LO:LA) is an independent creative agency with offices in El Segundo, California, and Mayfair, London. Led by CEO Nick Platt, the agency serves clients across both sides of the Atlantic.
Those interested in reading more publications from the agency may visit https://www.thelolaagency.com/
Contact Info:
Name: Nick Platt
Email: Send Email
Organization: London : Los Angeles (LO:LA)
Address: 840 Apollo Street Suite 100, El Segundo, CA 90245, United States
Website: https://www.thelolaagency.com
Source: PressCable
Release ID: 89187653
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