ST. LOUIS - Dec. 6, 2022 - PRLog -- REIPrintMail, one of the nation's leaders in marketing for real estate investors, said locating and using the right data can be the difference maker when it comes to finding and locating the best properties for potential sale.
"Good data is essential for any successful marketing campaign, regardless of the methods used to reach your potential customers. Since most real estate investors have a limited marketing budget, accurate and up-to-date data becomes even more critical for your success," said Jeff Charlton, President of REIPrintMail and parent company Graphic Connections Group. "This means you'll need to dial in on your list of potential sellers if you want to optimize your marketing dollars and increase your chances of finding a good deal."
Charlton said while many list companies can provide basic property data, very few have a way to allow an investor to drill that data down for the best opportunities. "If you want to maximize campaign effectiveness, do a deeper dive into exactly who your ideal seller is, and which characteristics best describe your perfect investment property. The more specific, the better your results."
Key data points should include the property's age, size, location, number of bedrooms and bathrooms, the owner's equity in their home, and the date purchased. "Demographics such as age of owners, creditworthiness, recent deaths, divorces, foreclosures, or other data points that might make a property owner more willing to sell are also critical to finding a definitive list of properties to go after."
According to Charlton, a few list providers, such as REIPrintMail, specialize in high-quality data for real estate investors and can make the process easy. "They will not only help investors dial in the exact characteristics of their ideal prospect but have custom lists available for their specific needs. Lists are already pre-sorted with definitive criteria that increase the likelihood of a property owner's motivation to sell."
"Historically several pre-sorted lists have worked well for real estate investors. These include lists for tax delinquency, code violations, absentee ownership, inheritance, evictions, probate, and pre-foreclosure."
"Many make the mistake of purchasing the cheapest list which tends to be full of unqualified prospects. Spending more upfront for leads that actually convert to sales is well worth it."
About REIPrint Mail
REIPrintMail is the premier direct marketing company in the REI Industry. The company specializes in one-on-one coaching, direct mail marketing, list building, lead generation and deal flow for investors throughout the U.S. and simplifies effective direct mail lead generation for investors of all experience levels. Sister companies include REIComplete and MortgagePrintMail. The firm is a division of Graphic Connections Group, founded in 1992 by Jeff Charlton and recognized as a member of the Inc. 5000 for 2022. https://www.inc.com/inc5000
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