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Why Snap (SNAP) Stock Is Trading Lower Today

SNAP Cover Image

What Happened?

Shares of social network Snapchat (NYSE: SNAP) fell 3% in the afternoon session after its Chief Executive Officer sold more than 1.2 million shares, while a broader tech sell-off added to the negative sentiment. 

According to a regulatory filing, the sales occurred on December 5 and December 8 under a pre-arranged trading plan. The transactions involved a total of 1,259,900 shares of Class A common stock sold at an average price around $8.00. While these sales were planned in advance, large dispositions by top executives can sometimes concern investors. Compounding the pressure, the wider market was weighed down after Oracle's quarterly revenue disappointed investors, sparking concerns about spending on artificial intelligence and dragging down other tech-related stocks.

The stock market overreacts to news, and big price drops can present good opportunities to buy high-quality stocks. Is now the time to buy Snap? Access our full analysis report here.

What Is The Market Telling Us

Snap’s shares are very volatile and have had 26 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.

The previous big move we wrote about was 28 days ago when the stock dropped 5.4% on the news that the broader U.S. stock market declined amid investor caution and a pullback in technology stocks. 

The main story? Investors are cashing in on a good run and feeling a bit cautious. After a fantastic run, many of those high-flying AI and technology stocks saw investors take profits: selling shares to lock in their gains. This is often called a "market rotation." Money is moving out of the red-hot tech sector (which some worry has become too expensive) and into other parts of the market that investors may currently deem more stable or reasonably-priced. There's a secondary reason for the cautious mood: The long government shutdown came to an end. Though it's typically interpreted as good news, it also means a flood of delayed economic reports will be released. 

For weeks, investors were "flying blind" without key updates on the economy's health, like inflation data and the jobs report. In typical "sell the news" fashion, investors may also be taking profits and selling in anticipation that the new data would potentially give the Federal Reserve reasons to slow or even pause future rate cuts.

Snap is down 31.5% since the beginning of the year, and at $7.71 per share, it is trading 38.7% below its 52-week high of $12.57 from January 2025. Investors who bought $1,000 worth of Snap’s shares 5 years ago would now be looking at an investment worth $144.48.

While Wall Street chases Nvidia at all-time highs, an under-the-radar semiconductor supplier is dominating a critical AI component these giants can’t build without. Click here to access our full research report.

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