What Happened?
Shares of e-commerce florist and gift retailer 1-800-FLOWERS (NASDAQ: FLWS) jumped 7% in the afternoon session after investors wagered geopolitical tension would be contained following the U.S. military's operation in Venezuela, with the Dow hitting a fresh record.
Sentiment remained firmly "risk-on" for early 2026, with Wall Street prioritizing domestic economic strength over foreign turbulence. Analysts noted that while the event raises short-term supply questions, the market largely viewed the potential stabilization of Venezuela's vast oil reserves as a long-term economic positive.
The shares closed the day at $3.94, up 6.8% from previous close.
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What Is The Market Telling Us
1-800-FLOWERS’s shares are extremely volatile and have had 47 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.
The previous big move we wrote about was 25 days ago when the stock dropped 8.1% on the news that investors took profits following a significant rally driven by news of a key executive appointment.
The stock had previously soared after the company announced it appointed an executive to support its transformation and artificial intelligence adoption. That news had been welcomed by investors, leading to a sharp run-up in the share price. The subsequent decline appeared to be a technical correction as some market participants cashed in on the recent gains.
1-800-FLOWERS is up 8.5% since the beginning of the year, but at $4.00 per share, it is still trading 56% below its 52-week high of $9.09 from February 2025. Investors who bought $1,000 worth of 1-800-FLOWERS’s shares 5 years ago would now be looking at an investment worth $145.39.
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