What a brutal six months it’s been for Upwork. The stock has dropped 61.5% and now trades at $8.46, rattling many shareholders. This might have investors contemplating their next move.
Following the drawdown, is now the time to buy UPWK? Find out in our full research report, it’s free.
Why Does UPWK Stock Spark Debate?
Formed through the 2013 merger of Elance and oDesk, Upwork (NASDAQ: UPWK) is an online platform where businesses and independent professionals connect to get work done.
Two Things to Like:
1. Eye-Popping Growth in Customer Spending
Average revenue per customer (ARPC) is a critical metric to track because it measures how much the company earns in transaction fees from each customer. This number also informs us about Upwork’s take rate, which represents its pricing leverage over the ecosystem, or “cut” from each transaction.
Upwork’s ARPC growth has been exceptional over the last two years, averaging 10.1%. Its ability to increase monetization demonstrates its platform’s value for existing customers.
2. Excellent Free Cash Flow Margin Boosts Reinvestment Potential
If you’ve followed StockStory for a while, you know we emphasize free cash flow. Why, you ask? We believe that in the end, cash is king, and you can’t use accounting profits to pay the bills.
Upwork has shown terrific cash profitability, driven by its lucrative business model and cost-effective customer acquisition strategy that enable it to stay ahead of the competition through investments in new products rather than sales and marketing. The company’s free cash flow margin was among the best in the consumer internet sector, averaging 25.8% over the last two years.
One Reason to Be Careful:
Declining Active Clients Reflect Product Weakness
As a gig economy marketplace, Upwork generates revenue growth by expanding the number of services on its platform (e.g. rides, deliveries, freelance jobs) and raising the commission fee from each service provided.
Upwork struggled with new customer acquisition over the last two years as its active clients have declined by 7% annually. This performance isn’t ideal because internet usage is secular, meaning there are typically unaddressed market opportunities. If Upwork wants to accelerate growth, it likely needs to enhance the appeal of its current offerings or innovate with new products.
Final Judgment
Upwork’s merits more than compensate for its flaws. With the recent decline, the stock trades at 3.6× forward EV/EBITDA (or $8.46 per share). Is now the right time to buy? See for yourself in our in-depth research report, it’s free.
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