· Crunch West Hollywood has successfully completed a group fitness pilot of 11 CLMBR’s and has purchased the units in addition to 2 CLMBR’s on the cardio floor
· Crunch Fitness is considering locations for future group fitness pilots
· There are more than 460 locations and 2.5 million members in the Crunch Fitness system
· Woodway is the exclusive worldwide service and distribution partner for CLMBR
AUSTIN, TX - 
(NewMediaWire) - June 18, 2024 - Interactive Strength Inc. (Nasdaq: TRNR) (“TRNR” or “the Company”), maker of innovative specialty fitness equipment under the CLMBR and FORME brands, today announced that Crunch Fitness has successfully completed a multi-month group fitness pilot in the West Hollywood location by purchasing 13 CLMBR’s. Crunch Fitness is considering locations for future group fitness pilots.
Trent Ward, Co-Founder and CEO of TRNR, said: “Crunch is one of the fastest growing gym chains in the US and has been recognized as an innovative leader in the industry for a long time. They are renowned for creating one-of-a-kind group fitness classes and their successful pilot of the group fitness experience featuring multiple CLMBR’s is incredibly exciting. The CLMBR classes were very popular, and they drove an increase in member engagement and new memberships. We are looking forward to supporting additional group fitness pilots, and then hopefully to adoption across the wider Crunch network.”
Douglas Bayerlein, president of Woodway USA, said: “Crunch has been a leader in making premium fitness equipment available to its large and diverse fitness community, and Woodway’s unparalleled reputation for quality and service were key considerations for launching this partnership at Crunch West Hollywood.”
The next group fitness pilots, if launched, are expected to take place in corporate owned locations before CLMBR is made available to the rest of the Crunch Fitness system. Crunch Fitness is growing quickly, with more than 460 corporate and franchised locations currently open, and more than 1,400 franchise locations committed to eventually be open. Crunch West Hollywood piloted CLMBR devices in both a group fitness experience and on the cardio floor.
The group fitness application demonstrates the strong potential of the CLMBR opportunity, given the number of spin bikes that have been installed over the past couple decades across the industry. The positive reception of the class concept at Crunch West Hollywood mirrors the success of Studio CLMBR in Denver.
TRNR Investor Contact
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About Crunch Fitness:
Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of 'No Judgments.' Crunch serves a fitness community for all kinds of people with all types of goals, exercising all different ways, working it out at the same place together. Today, we are renowned for creating one-of-a-kind group fitness classes and unique programming for our wildly diverse members. Headquartered in New York City, Crunch serves 2.5 million members with over 460 gyms worldwide in 41 states, the District of Columbia, Australia, Canada, Costa Rica, Portugal, Puerto Rico, and Spain. Crunch is rapidly expanding across the U.S. and around the globe.
About WOODWAY USA, Inc.:
Woodway is a state-of-the-art treadmill manufacturer specializing in custom, hand-built treadmills for over 40 years. With innovation and performance at its forefront, Woodway has been an industry leader for fitness training, medical rehabilitation, and the uppermost echelons of human performance. www.woodway.com
About Interactive Strength Inc.:
Interactive Strength Inc. produces innovative specialty fitness equipment and digital fitness services under two main brands: 1) CLMBR and 2) FORME. Interactive Strength Inc. is listed on NASDAQ (symbol: TRNR).
CLMBR is a vertical climbing machine that offers an efficient and effective full-body strength and cardio workout. CLMBR's design is compact and easy to move – making it perfect for commercial or in-home use. With its low impact and ergonomic movement, CLMBR is safe for most ages and levels of ability and can be found at gyms and fitness studios, hotels, and physical therapy facilities, as well as available for consumers at home. www.clmbr.com.
FORME is a digital fitness platform that combines premium smart gyms with live virtual personal training and coaching to deliver an immersive experience and better outcomes for both consumers and trainers. FORME delivers an immersive and dynamic fitness experience through two connected hardware products: 1) The FORME Studio Lift (fitness mirror and cable-based digital resistance) and 2) The FORME Studio (fitness mirror). In addition to the company’s connected fitness hardware products, FORME offers expert personal training and health coaching in different formats and price points through Video On-Demand, Custom Training, and Live 1:1 virtual personal training. www.formelife.com.
Forward Looking Statements:
This press release includes certain statements that are “forward-looking statements” for purposes of the safe harbor provisions under the United States Private Securities Litigation Reform Act of 1995. Forward-looking statements do not relate strictly to historical or current facts and reflect management’s assumptions, views, plans, objectives and projections about the future. Forward-looking statements generally are accompanied by words such as “believe”, “project”, “expect”, “anticipate”, “estimate”, “intend”, “strategy”, “future”, “opportunity”, “plan”, “may”, “should”, “will”, “would”, “will be”, “will continue”, “will likely result” or similar expressions that predict or indicate future events or trends or that are not statements of historical matters. These forward-looking statements include, but are not limited to, statements regarding the possibility of Crunch Fitness conducting future group fitness pilots involving CLMBR’s. The reader is cautioned not to rely on these forward-looking statements. These statements are based on current expectations of future events. If underlying assumptions prove inaccurate or known or unknown risks or uncertainties materialize, actual results could vary materially from the expectations and projections of the Company. Risks and uncertainties include but are not limited to: demand for our products; competition, including technological advances made by and new products released by our competitors; our ability to accurately forecast consumer demand for our products and adequately maintain our inventory; and our reliance on a limited number of suppliers and distributors for our products. A further list and descriptions of these risks, uncertainties and other factors can be found in filings with the Securities and Exchange Commission. To the extent permitted under applicable law, the Company assumes no obligation to update any forward-looking statements.
