LOUISVILLE, KY, April 20, 2026 /24-7PressRelease/ -- As Louisville welcomes fans for the renowned Kentucky Derby, The Dairy Alliance highlights how real dairy milk fuels performance and recovery for racing participants. The nonprofit, committed to raising awareness about the nutritional benefits of real dairy, partners with Prairie Farms Dairy Inc. to provide wholesome, nutrient-rich chocolate milk to racing participants at the finish line of the Kentucky Derby Festival 5K Presented by First Urology and the Humana miniMarathon and Marathon, scheduled for April 24–25, 2026.
As Kentucky Derby Day approaches on May 2, more than 1.5 million people flock to the Kentucky Derby Festival, enjoying weeks of races, parades, and community events. This vibrant celebration provides the perfect stage to highlight how real dairy milk supports active lifestyles.
"We are delighted to partner with Prairie Farms Dairy and their collective of family farmers to support runners at this year's Kentucky Derby Festival Races," said Farrah Newberry, Chief Executive Officer at The Dairy Alliance. "Real dairy milk delivers high-quality protein, essential nutrients, and natural hydration that help support muscle recovery and refuel the body after endurance activities like long-distance races."
Off to the Races
The Dairy Alliance and Prairie Farms Dairy are enhancing Kentucky Derby Festival events by fueling runners in the Kentucky Derby Festival 5K on Friday, April 24, and the miniMarathon and Marathon on Saturday, April 25. After runners cross the finish line, they can refuel with delicious chocolate milk—a simple, effective recovery beverage that delivers an ideal balance of carbohydrates, protein, and electrolytes.
From casual runners to seasoned athletes, real dairy milk remains a trusted, accessible choice that helps the body rebuild, rehydrate, and perform at its best.
Festival attendees can also connect with The Dairy Alliance and Prairie Farms at the Publix Super Markets Race Expo and Packet Pick-Up held at Freedom Hall within the Kentucky Exposition Center (937 Phillips Lane, Louisville). Visitors are invited to stop by The Dairy Alliance/Prairie Farms Dairy booth on Thursday, April 23, from 4–8 p.m. or Friday, April 24, from 11 a.m.–8 p.m. to learn more about the nutritional benefits of real dairy milk and discover easy, delicious ways to incorporate milk into their daily routines and pick up some FREE giveaways.
"We're proud to partner with The Dairy Alliance to support runners at the Kentucky Derby Festival and showcase the power of real dairy milk," said Darin Copeland, Public Relations Manager for Prairie Farms Dairy. "Chocolate milk is a great way to refuel after a race - delivering high-quality protein, carbohydrates, and essential nutrients that help support recovery. Just as important, this partnership highlights the dedication of our family farm owners who work hard every day to provide fresh, wholesome dairy products that fuel active lifestyles in the communities we serve."
For more information about the Kentucky Derby Festival, including Expo and race details, visit https://kdf.org.
To learn more about The Dairy Alliance, visit https://thedairyalliance.com or follow @TheDairyAlliance on Facebook or Instagram.
About The Dairy Alliance
The Dairy Alliance is a nonprofit funded by dairy farm families of the Southeast. We work diligently with dairy farmers, schools, sports teams, health professionals, local organizations, state leaders, the media, and the public to promote dairy foods and knowledge about the dairy industry. Our efforts center in eight states: Alabama, Georgia, Kentucky, Mississippi, North Carolina, South Carolina, Tennessee, and Virginia.
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