New Program Kicks off with Artists Ice Spice and Jax Providing Massive Exposure Across iHeartRadio’s Broadcast, Streaming and Podcast Platforms with a Custom Content Campaign Captured on Samsung Galaxy S23 Ultra by a Social Creator Crew
iHeartMedia and Samsung Galaxy today announced “Samsung Galaxy Launchpad Powered by iHeartRadio,” a program designed to develop and support emerging artists and generate mass awareness and exposure to support the growth of their music careers. Beginning Monday, March 27 at the 2023 “iHeartRadio Music Awards” the program will run through June 2024 and provide exposure for Ice Spice and Jax across iHeartRadio broadcast, streaming and podcast platforms. Additionally, the program will provide them with a team of content creators using the Samsung Galaxy S23 Ultra to amplify their exposure across the music marketplace and social media, catapulting these artists to the next level of their careers.
Ice Spice was hailed by fans and The New York Times as "rap's new princess." Rising out of the Bronx with a fresh spin, she dropped her 2023 debut EP Like..? (10K Projects/Capitol Records) to massive acclaim, showcasing clever tongue twisters, a saucy and seemingly effortless delivery, and an uncanny ability to change our colloquial language with words like “munch,” smoochie,” “maddie,” and “baddie.” Jax is a multi-talented singer-songwriter with a soulful sound and individualistic spirit who started her career in a more behind-the-scenes role as a song writer, but her hit “Victoria’s Secret” via Atlantic Records has put her on the map as an artist. Most recently, she released “Cinderella Snapped” via Atlantic Records, a resilient anthem against the societal norms.
“We are passionate about artist development and music discovery – it is the lifeblood of so many of our stations and to the entire music industry,” said Tom Poleman, Chief Programming Officer for iHeartMedia. “Getting massive exposure across broadcast radio is critical to breaking emerging artists and introducing their music to new audiences. But so much goes into making someone a household name and Launchpad combines efforts with Samsung Galaxy to give these artists the tools and support to take them to that next level. We are so excited to see this program accelerate their career growth and significantly enhance their recognition as superstars.”
Artists and their personalized content creator crew will be armed with the S23 Ultra and a suite of Galaxy products to produce, capture and share exclusive behind-the-scenes content of their journey. The Galaxy products will enable them to capture compelling content to continue building a fan base as they grow their careers.
“Our devices can enable artists to reach and engage their fans and foster deeper connection with them” said Janet Lee, SVP of Mobile Experience at Samsung Electronics America. “We look forward to seeing what Ice Spice and Jax create using our Galaxy S23 Ultra with its powerful camera and suite of creator tools."
The Galaxy S23 Ultra is the ultimate tool for artists and creators, offering a tailored experience to content creation, connectivity, and organization in the palm of your hands. Whether taking photos or filming a video, capture any moment, day or night, with the S23 Ultra’s 200MP camera, 8K video, and more. The possibilities are endless with the embedded S Pen and built-in photo editing tools. Best of all, the S23 Ultra is equipped with the most powerful processor to date and works just as fast as you do so you won’t miss a beat.
“I’m so excited and grateful to be part of this program with iHeartRadio and Samsung so that I can connect with more music fans,” said Jax. “I’m looking forward to sharing my music with even more listeners and give them a behind-the-scenes look at my life as an artist.”
Singles from Jax and Ice Spice will air on iHeartRadio stations across the country. For a more in depth look of the journey throughout the program, followers can check out iHeartRadio’s Instagram, Twitter, Facebook and TikTok and follow Ice Spice and Jax for exclusive social content.
“Thanks iHeartRadio and Samsung,” said Ice Spice. “It’s so cool to collaborate with brands I grew up on!”
iHeartMedia, Inc. [Nasdaq: IHRT] is the leading audio media company in America, reaching over 90% of Americans every month. iHeart’s broadcast radio assets alone have more consumer reach in the U.S. than any other media outlet; twice the reach of the next largest broadcast radio company; and over four times the ad-enabled reach of the largest digital only audio service. iHeart is the largest podcast publisher according to Podtrac, with more downloads than the next two podcast publishers combined and has the number one social footprint among audio players, with seven times more followers than the next audio media brand, and the only fully integrated audio ad tech solution across broadcast, streaming and podcasts. The company continues to leverage its strong audience connection and unparalleled consumer reach to build new platforms, products and services. Visit iHeartMedia.com for more company information.
About Samsung Galaxy / Samsung Electronics America, Inc.
With its US Mobile headquarters in Plano, TX, Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances and enterprise solutions. The company pushes beyond the limits of today’s technology to provide groundbreaking connected experiences across its large portfolio of products and services, including 5G networks, and digital displays.