Retailogists Appoints Prateek Sanyal as Chief Technology Officer Following Strategic Merger with Fractalpoint Technologies

Retailogists, a fast-growing technology and strategy partner at the intersection of retail and innovation, proudly announces the appointment of Prateek Sanyal as its Chief Technology Officer (CTO). This strategic move follows the successful integration of Fractalpoint Technologies’ consulting practice into Retailogists, further solidifying the company’s leadership in data-driven solutions for modern retail.

Sanyal brings a wealth of experience from leading roles at world-class technology firms. He previously served as a Staff Engineer at Shopify, where he was the Tech Lead for the Shopify Logistics Data Platform team. His career includes key positions as Senior ML Ops and Data Engineer at Unity and Tech Lead of Data Engineering at SSENSE, where he worked closely with Joe Asmar, now CEO of Retailogists. Together, they helped scale the data platforms that powered SSENSE’s rapid growth.

As the founder of Fractalpoint Technologies, Sanyal spent the last year as an advisor and fractional data architect for Retailogists. The close collaboration between the two companies culminated in a natural merger of capabilities, with Fractalpoint’s clients now welcomed under the Retailogists umbrella.

“Prateek has been an integral part of our journey over the past year as an advisor, and his deep expertise in data architecture, machine learning, and scalable infrastructure aligns perfectly with our vision,” said Joe Asmar, CEO of Retailogists. “Having worked with him directly on the Tech team at SSENSE, I’ve seen firsthand his ability to scale complex systems and drive meaningful business outcomes. This appointment formalizes a partnership that has already proven its value, and positions us to accelerate innovation for our clients in the retail and e-commerce space.”

“It is an honour for me to work with such exceptional founders and colleagues,” added Prateek Sanyal. “Having been an advisor at Retailogists for over a year, the value of building a long-term partnership had become undeniable to both parties. It is an opportunity for us to combine the domain expertise of data-driven big tech with the business insights of veteran retail executives – a recipe for innovation with practical value.”

Retailogists continues to position itself as a leading partner for retail and e-commerce businesses looking to grow and scale with confidence. With a powerhouse in-house team of technologists and retail leaders, the company is committed to delivering cutting-edge software and strategic solutions that create measurable impact.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250402723919/en/

“Prateek’s deep expertise in data, ML, and scalable infrastructure aligns perfectly with our vision, positioning us to accelerate innovation for our clients in the retail and e-commerce space.”