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Esports Entertainment Group to Install OMEGA at GAMMAX Locations in the Netherlands

By: Newsfile

Turnkey Solution allows Businesses and Entertainment Venues to add Esports and Gaming as a New Revenue Stream

Hoboken, New Jersey--(Newsfile Corp. - February 23, 2022) - Esports Entertainment Group, Inc. (NASDAQ: GMBL) (NASDAQ: GMBLW) (EEG or the "Company") announced today that GAMMAX, a Netherlands-based gaming and esports startup, has agreed to become the exclusive distributor of the revolutionary new OMEGA solution for the Dutch market. In addition, OMEGA will be installed in GAMMAX Gaming & Esports Centers and Leisure locations across the Netherlands over the next five years, with the expectation of multiple installations through 2026.

GAMMAX is a gaming and esports startup based in The Hague and affiliated with the Sir Winston Leisure Group, a privately-owned operator of casinos and family entertainment centers in the Netherlands. Leveraging Sir Winston's extensive experience in family entertainment centers and arcades, GAMMAX is creating social meeting places for gaming and esports fans. The first GAMMAX center opened this month in Scheveningen and offers more than 70 gaming PCs, all supported by OMEGA.

"Our expertise in operating family entertainment centers has given us a clear view of the power of esports and compelled GAMMAX to pursue an exciting new business opportunity. In building our GAMMAX Gaming & Esports Centers, we are selecting world-class vendors who can supercharge our business," said Rogier Schmitt, Founder and Managing Partner of GAMMAX. "We believe the OMEGA solution offers an ease of installation and operation that will provide our GAMMAX centers with an unmatched technology platform. Further, it will allow GAMMAX to establish itself as a turnkey technology provider, which can bring the excitement of esports to a variety of entertainment venues throughout the Netherlands."

"OMEGA is a unique, groundbreaking solution that allows businesses to attract gamers with a compact, convenient setup that resembles an esports arena," said Magnus Leppäniemi, President of Esports at Esports Entertainment Group. "We are delighted that GAMMAX has selected OMEGA and believe this further validates the power of our B2B solution. EEG is dedicated to the global growth of esports, and we look forward to working with GAMMAX to bring OMEGA to their new esports venues and other potential venues over the coming years."

OMEGA ("Online Multiplayer Esports Gaming Attraction") is designed as a turnkey solution for businesses and entertainment venues, allowing them to add esports and gaming as a new revenue stream. OMEGA uses an arcade model to deliver a guided user experience, enabling users to seamlessly pay on-screen through a QR code or through an existing POS system. Grouped in teams across six or 12 stations, players are tasked with missions and quests as they compete in games such as Valorant and League of Legends. Players are rewarded for their performance with credits redeemable for prizes.

About Esports Entertainment Group

Esports Entertainment Group (EEG) is a full stack esports and online gambling company fueled by the growth of video-gaming and the ascendance of esports with new generations. Our mission is to help connect the world at large with the future of sports entertainment in unique and enriching ways that bring fans and gamers together. EEG and its affiliates are well-poised to help fans and players stay connected and involved with their favorite esports. From traditional sports partnerships with professional NFL/NHL/NBA/FIFA teams, community-focused tournaments in a wide range of esports, and boots-on-the-ground LAN cafes, EEG has influence over the full-spectrum of esports and gaming at all levels. The Company maintains offices in New Jersey, the UK and Malta. For more information visit


GAMMAX, a new Dutch gaming and esports startup, has a mission to connect gamers in the Netherlands through entertainment and to bring esports fans and gamers together in a unique and surprising way.

The GAMMAX Gaming & Esports Centers which the company plans to open in the coming years will function as a social meeting place for competitive and casual gamers and anyone who wants to get acquainted with the wonderful world of gaming and esports. The best and most advanced gaming hardware, consoles and accessories for ultimate gaming fun.

GAMMAX has ambitious plans; build and grow local communities through their gaming and esports experience centers, collaborate with the biggest brands of the gaming industry, host special events and various esports tournaments, offer various game challenges on their GAMMAX Online Esports Platform which can be played from the comfort of home. And last but not least, gamers can express their identity with lifestyle products from the GAMMAX retail store and ecommerce shop.

For more information, please visit (Dutch language) or send an email to and a sales representative will contact you as soon as possible.


The information contained herein includes forward-looking statements. These statements relate to future events or to our future financial performance, and involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond our control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. Any forward-looking statement reflects our current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. We assume no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future. The safe harbor for forward-looking statements contained in the Securities Litigation Reform Act of 1995 protects companies from liability for their forward-looking statements if they comply with the requirements of the Act.


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