Classic gray gets a refresh to make a timeless statement on the roof
Owens Corning (NYSE: OC) today unveiled “Williamsburg Gray” as the 2024 Shingle Color of the Year (SCOTY). Offering a modern take on conventional shades of gray, Williamsburg Gray is infused with nature-inspired tones that integrate slate grays, volcanic black shades, and earthy browns to deliver a timeless color statement on a home’s roof.
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Owens Corning introduced “Williamsburg Gray” as the 2024 Shingle Color of the Year (SCOTY). Part of the TruDefinition® Duration® shingle line, Williamsburg Gray delivers both curb appeal and performance. (Photo: Business Wire)
Blending beauty, performance, and recommendations
Williamsburg Gray is part of the TruDefinition® Duration® shingle line and delivers both curb appeal and performance. Feedback from consumers and contractors confirms that homeowners are looking for shingles that boost a home’s curb appeal while delivering performance in a wide range of weather conditions. Williamsburg Gray shingles are equipped with patented SureNail® Technology to provide advanced performance on the roof, season after season. The combination of beautiful colors and performance may be one reason why Owens Corning has received the Women’s Choice Award® for six consecutive years, signifying it is the roofing brand women would highly recommend to family and friends.
Inspirational tools for homes’ exteriors
Williamsburg Gray offers a new take on a conventional interpretation of gray; and to complement it, Owens Corning is introducing new design resources to inspire homeowners. Three new style boards illustrate how a home’s roof can contribute to its design ethos, whether the desired look is a quaint low-country cottage aesthetic, a sleek and minimalist Scandinavian vibe, or a mid-century modern ranch effect. Sue Burkett, strategic marketing leader and senior color expert at Owens Corning, stated, “We have heard from homeowners calling our 1-800-GET-PINK® line that they are looking for fresh ways to integrate color into their homes’ exteriors.” She noted that the market is primed for using gray in novel ways to pull together landscaping, furnishings, and exterior accents.
Evolving from a regional to national shingle color
For several years, Williamsburg Gray has been an extremely popular color in the southeastern U.S. Growing demand from other regions of the nation prompted Owens Corning to refresh the color and make it available nationally. “The updates to this classic color allowed us to integrate warm earthen tones to offer homeowners a comprehensive portfolio of gray shingles that look as striking on a California bungalow as on a Midwestern modern farmhouse or traditional East Coast estate home,” said Burkett.
Color is personal and there is a tremendous diversity in color preferences. “We understand that color is a powerful tool for self-expression and preferences range from mild to wild,” Burkett said. “While Williamsburg Gray is indeed a traditional shade, the undertones evoke the sense of timelessness seen in nature.” The announcement of Williamsburg Gray as the 2024 Shingle Color of the Year follows the selection of “Midnight Plum,” the industry’s first “purple-inspired” shingle, in 2023. Midnight Plum was widely lauded for its integration of violet, and shades of gray were integral to achieving the shingle color.
More information about the Shingle of the Year initiative and tools to inspire shingle color selection is available at www.shinglecoloroftheyear.com
About Owens Corning
Owens Corning is a global building and construction materials leader committed to building a sustainable future through material innovation. Our three integrated businesses – Composites, Insulation, and Roofing – provide durable, sustainable, energy-efficient solutions that leverage our unique material science, manufacturing and market knowledge to help our customers win and grow. We are global in scope, human in scale with approximately 19,000 employees in 31 countries dedicated to generating value for our customers and shareholders and making a difference in the communities where we work and live. Founded in 1938 and based in Toledo, Ohio, USA, Owens Corning posted 2022 sales of $9.8 billion. For more information, visit www.owenscorning.com.
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