Iterable, the AI-native customer engagement platform, today unveiled the latest breakthrough in its rapidly expanding agentic marketing suite: the Model Context Protocol (MCP) Server. This new access layer gives developers and technical marketers the power to connect specialized AI tools like Cursor, Claude Code, and Claude Desktop directly to the Iterable platform and turn natural-language direction into governed, real-time platform actions. With MCP, Iterable is delivering AI that can take action—not just answer questions—transforming the speed and scale at which teams can build, optimize, and analyze campaigns while dramatically reducing their reliance on engineering.

MCP is the latest extension of Iterable's industry-leading AI intelligence suite, with over 90% of Iterable customers already leveraging AI agents across their marketing programs. The open-source MCP Server is an important next step in Iterable’s commitment to delivering intelligent, accessible automation, removing critical barriers to marketing agility, and unlocking new value and opportunity for teams looking to scale personalization and business impact with confidence.

“Marketing teams have an unprecedented opportunity to elevate the customer experience and accelerate time to value with new technologies. The MCP Server is a massive unlock for realizing that potential,” said Nick Beil, Chief Product Officer at Iterable. “For the first time, technical marketers can work with AI that actually takes action on their intent—not just offers answers. It gives them a more direct, intelligent way to apply their expertise, experiment faster, and turn ideas into impact at a pace that simply wasn’t possible before. This is a major step toward marketing organizations that operate with true autonomy, intelligence, and scale.”

Unlocking a New Era of Opportunity for Modern Marketing Organizations

Marketing leaders are under historic pressure to deliver predictable, efficient growth across the markets they serve; more than 60% report heightened scrutiny from CFOs and CEOs to prove financial impact, while 75% of CMOs say they are expected to “do more with less” even as growth targets rise. They must operate at speed, with precision, and with clear revenue accountability.

However, the systems they rely on haven’t evolved to meet these demands. Customer data remains scattered, core workflows still require manual fixes, and tools operate in isolation.

The Iterable MCP Server closes this persistent execution gap—turning the growth marketing leaders envision into operational reality, and unlocking new levels of efficiency, experimentation, and scalable performance.

The Iterable MCP Server delivers what other platforms cannot: AI that can act, not just answer questions.

Built with an API-first access layer and controlled read/write capabilities, the MCP Server unifies customer data, business context, and campaign assets into a single, action-ready environment. Technical marketers gain the clarity, consistency, and control they’ve long been missing—and the freedom to operate at the speed the business demands.

Through natural-language prompting that transforms direction into action, teams can explore ideas, refine logic, and execute updates in a single workflow. The result is a marketing organization that ships faster, experiments more confidently, and redirects time toward the strategic initiatives that drive measurable business growth.

Key Benefits of the MCP Server:

• Faster, More Personalized Campaign Creation: Natural-language prompts enable teams to instantly generate templates, localized content, variants, and complete journey steps using live customer and performance signals. This shortens production cycles and makes advanced personalization accessible to every technical marketer.
• Streamlined Execution Across Complex Marketing Workflows: Work that previously demanded hours of effort or cross-functional engineering support can now be completed in minutes. Teams can prototype, configure, and optimize campaigns directly within their primary workflow.
• Clearer Visibility and Rapid Auditing: Marketers can instantly see what’s live, how it’s performing, and where issues may exist across channels or regions—enabling a more proactive, informed approach to optimization.
• Flexible Setup and Access: The MCP Server supports both sandbox and production environments, giving teams the freedom to choose how and where they work. With clearly defined read/write permissions and stable API access, teams can integrate AI tools with confidence, balancing speed and flexibility, all with marketer-defined controls.

The MCP Server is now available as an open-source resource for all Iterable customers and partners. And this is just the beginning. In the months ahead, Iterable will continue to introduce a powerful wave of agentic features and AI capabilities designed to optimize workflows, accelerate execution, and elevate marketing performance.

Keep up with what’s next at iterable.com/whats-new.

About Iterable

Iterable is the AI-native customer engagement platform that organizations trust to build deeper customer relationships through personalized, real-time engagement. With Iterable, leading brands like Priceline, Fabletics, Blockchain, and Box deliver seamless cross-channel experiences by turning data into action and continuously optimizing for maximum impact. Because the future of marketing isn’t about sending more campaigns—it’s about creating moments that matter. Learn more at www.iterable.com.

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Iterable releases the next wave of its AI Intelligence Suite: the MCP Server. With MCP, Iterable is delivering AI that can take action—not just answer questions—accelerating how marketing teams build, optimize, and drive business value.