BTS GROUP AB (publ), a global leader in strategy implementation, announced today that Verity, its AI conversation coaching platform, was named a Top AI Coaching Solution for 2026 by Selling Power magazine.

Most sales conversations still get no coaching feedback at all, and the gap only grows as teams scale. Verity closes it by pairing AI-driven conversation bots for realistic practice with analytics that turn real conversations into coaching insight, all in one platform. Salesforce, Coca-Cola, Johnson & Johnson, and EY already use it to help their teams build skills faster and make that improvement stick.

“The self-build bot capability is a scalable way to accelerate speed to competence in a highly regulated environment. It gives new frontline employees a safe space to practice real client conversations, receive immediate feedback, and build confidence before engaging clients. Leaders gain visibility into performance and can provide targeted coaching where it matters.” – Yumna Tayob, Senior Manager, L&D, Capitec

"Being named a Top AI Coaching Solution by Selling Power matters because sales leaders read this list to figure out what actually works, not what's hyped. It's recognizing what happens when AI coaching gets built into a broader approach to developing people." – Bowen Moody, CEO of Verity, a BTS company

All companies on the list submitted a comprehensive application that included a detailed listing of their offerings for both training and retention, innovative solutions, and their company’s unique contributions to the sales training marketplace.

The main criteria used when selecting the companies to include on the 2026 list of Top AI Sales Coaching Solutions were:

• Depth and breadth of sales training programs offered
• Innovative offerings (sales training courses, sales methodology, or sales delivery methods)
• Contributions to the sales training market
• AI impacts, transparency, safety, and integrations
• Strength of client satisfaction and overall client feedback

Selling Power magazine editors say CROs, sales VPs, and sales enablement leaders can leverage this list to find the right sales coaching partner to help salespeople succeed in today’s rapidly changing economy.

The full 2026 list is available at www.sellingpower.com.

About BTS

BTS is a global consultancy that helps organizations turn strategy into action by equipping their people with the skills, mindsets, and behaviors to lead, sell, and perform when it counts. We partner with senior leaders and teams to build leadership, drive transformation, and create lasting business impact from the C-suite to the front line.

BTS is publicly traded on the Nasdaq Stockholm under the symbol BTS B.

About Selling Power

In addition to Selling Power, the leading digital magazine for sales managers and sales VPs since 1981, Personal Selling Power, Inc., produces the Sales Management Digest and Daily Boost of Positivity online newsletters, as well as videos featuring interviews with top executives. Selling Power is a regular media sponsor of the Sales 3.0 Conference, which is attended by a total of more than 4,500 sales leaders each year. www.sellingpower.com

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"Being named a Top AI Coaching Solution by Selling Power matters because sales leaders read this list to figure out what actually works, not what's hyped." – Bowen Moody, CEO of Verity, a BTS company.