VANCOUVER, BC, April 22, 2026 /24-7PressRelease/ -- Frank Elsner, Chief of Safety and Security for Natural Factors Group of Companies and former Chief of Police, has launched a personal pledge aimed at strengthening safety culture in workplaces and communities.
The pledge focuses on simple, repeatable behaviours that individuals can apply daily. It is built on a core idea: most incidents are preventable when people act early and communicate clearly.
"Security is not a one-time solution," Elsner says. "It requires consistent attention and people who understand their role."
His pledge comes at a time when workplace incidents remain a major issue. According to the National Safety Council, over 90% of workplace incidents are linked to human behaviour. The International Labour Organization reports 2.9 million deaths globally each year from work-related causes. In Canada, workplace injuries continue to cost billions in lost productivity and healthcare.
Elsner points to a gap between systems and behaviour.
"You can have strong systems," he says. "If people hesitate or misunderstand what to do, those systems fail."
He also emphasises the role of communication under pressure.
"They had the tools," he recalls from one case. "But they were not speaking clearly when it mattered. That delay created the problem."
Another lesson comes from early intervention.
"If something feels off, act early," he says. "Waiting for full clarity often makes things worse."
The Personal Safety Culture Pledge
Frank Elsner's pledge is built on seven clear commitments:
I will act on early warning signs instead of waiting for confirmation
I will communicate clearly and briefly in high-pressure situations
I will report small issues before they grow into larger problems
I will follow safety procedures consistently, even when under pressure
I will support others who raise concerns without judgment
I will take part in regular training and stay prepared
I will pause work when something feels unsafe, even if it slows progress
"These are not complex steps," Elsner says. "They are simple actions done consistently."
Why This Matters Now
90% of workplace incidents involve human factors (National Safety Council)
Up to 70% of incidents can be reduced through early reporting and training
Delayed response can increase incident costs by over 30% (IBM)
Poor communication contributes to over 30% of workplace errors (HBR)
"These numbers show the same pattern," Elsner says. "Most problems start small. They grow when ignored."
Do-It-Yourself Safety Toolkit
Elsner is encouraging individuals to take action without waiting for formal programmes. His toolkit includes 10 practical steps:
Start each day by identifying one potential risk in your environment
Speak up immediately if something feels wrong
Keep instructions short and repeat key points when sharing information
Ask one clarifying question when a task is unclear
Review one recent mistake or near miss each week
Check your workspace for hazards at the start of each shift
Encourage one colleague to report a concern
Pause and reassess when conditions change
Reduce distractions during critical tasks
End each day by noting one thing that could be improved
"Most improvements come from small actions," Elsner says. "You do not need permission to start."
30-Day Safety Progress Tracker
Individuals can track progress using a simple structure:
Week 1: Awareness
Identify daily risks
Report at least one issue
Week 2: Communication
Practice clear, short instructions
Confirm understanding in key tasks
Week 3: Action
Respond to issues immediately
Pause work when needed
Week 4: Consistency
Repeat all steps
Review progress and adjust habits
"Consistency builds results," Elsner says. "You measure progress through action, not intention."
Call to Action
Frank Elsner is inviting individuals, teams, and organisations to take the Safety Culture Pledge and apply the toolkit in their daily work.
"This is about personal responsibility," he says. "Everyone has a role in preventing incidents."
Readers are encouraged to adopt the seven commitments, share the toolkit, and track their progress over 30 days.
Frank Elsner is a Canadian public safety and corporate security leader with decades of experience in policing, intelligence, and executive leadership. He previously served as Chief of Police in Greater Sudbury and held senior roles with provincial policing organisations. He now serves as Chief of Safety and Security for Natural Factors Group of Companies, focusing on risk management, organisational safety, and operational resilience.
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